---
title: "Threads: search popularity worldwide"
description: "Threads is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/threads"
publisher: "Brandwave"
---

# Threads: search popularity worldwide

Threads is a social media platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Threads
- **Owned by**: Meta
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among social media platforms**: 0.21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Social media platforms | 9 | 0.21% | 6.1M |

- [Social media platforms](/demand/global-en/categories/social-media-platforms)

## How has branded search demand for Threads changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Threads worldwide rose from 4.1M to 6.1M.
- Across the 12 months ending September 2026, Threads’ estimated Share of Search among social media platforms worldwide held steady, from 0.13% to 0.21%.

## How did search popularity change for social media platforms worldwide in September 2026?

- In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide.
- In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.
- Estimated monthly branded searches for Threads worldwide rose 49.6% over 12 measured months, from 4.1M to 6.1M in September 2026.
- Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.
- Estimated monthly branded searches for Snapchat worldwide fell 18.1% over 12 measured months, from 24.9M to 20.4M in September 2026.
- Estimated monthly branded searches for YouTube worldwide fell 17.9% over 12 measured months, from 1680M to 1380M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social media platforms | 4.1M | 0.13% | 9 |
| Nov 2025 | Social media platforms | 4.1M | 0.14% | 9 |
| Dec 2025 | Social media platforms | 4.1M | 0.13% | 9 |
| Jan 2026 | Social media platforms | 5M | 0.17% | 9 |
| Feb 2026 | Social media platforms | 4.1M | 0.14% | 9 |
| Mar 2026 | Social media platforms | 5M | 0.15% | 9 |
| Apr 2026 | Social media platforms | 5M | 0.17% | 9 |
| May 2026 | Social media platforms | 5M | 0.17% | 9 |
| Jun 2026 | Social media platforms | 6.1M | 0.21% | 9 |
| Jul 2026 | Social media platforms | 6.1M | 0.21% | 9 |
| Aug 2026 | Social media platforms | 6.1M | 0.21% | 9 |
| Sep 2026 | Social media platforms | 6.1M | 0.21% | 9 |

## How is Threads measured?

Brandwave collects information about searches that people make online using Threads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “threads”

## Which social media platforms compete with Threads?

- [YouTube](/demand/global-en/brands/youtube)
- [Facebook](/demand/global-en/brands/facebook)
- [Instagram](/demand/global-en/brands/instagram)
- [Pinterest](/demand/global-en/brands/pinterest): Head-to-head: /demand/global-en/compare/pinterest-vs-threads
- [TikTok](/demand/global-en/brands/tiktok): Head-to-head: /demand/global-en/compare/threads-vs-tiktok
- [LinkedIn](/demand/global-en/brands/linkedin): Head-to-head: /demand/global-en/compare/linkedin-vs-threads
- [Reddit](/demand/global-en/brands/reddit): Head-to-head: /demand/global-en/compare/reddit-vs-threads
- [Snapchat](/demand/global-en/brands/snapchat): Head-to-head: /demand/global-en/compare/snapchat-vs-threads

## Who owns Threads?

Threads is owned by Meta. Brandwave also tracks Meta AI, Facebook, Instagram, Messenger, Meta Ads, Meta Quest and WhatsApp, owned by the same company, worldwide.

- [Meta](/demand/global-en/companies/meta): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Threads?

Threads is owned by Meta. Brandwave also tracks Meta AI, Facebook, Instagram, Messenger, Meta Ads, Meta Quest and WhatsApp, owned by the same company, worldwide.

## Cite this page

Brandwave. "Threads: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/threads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.