--- title: "Thousand: search popularity worldwide" description: "Thousand makes bike helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thousand-helmets" publisher: "Brandwave" --- # Thousand: search popularity worldwide Thousand makes bike helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thousand - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among kids helmets**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kids helmets | 6 | 4.4% | 9.9K | - [Kids helmets](/demand/global-en/categories/kids-helmets) ## Top kids helmets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thousand was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thousand is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nutcase | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Specialized | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Thousand | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Micro Scooters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiddimoto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hornit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids helmets - Asked ChatGPT "Which kids helmet brand should I buy?": 1. Bell, 2. Giro, 3. Specialized, 4. Nutcase - Asked ChatGPT "What are the best kids helmet brands?": 1. Giro, 2. Specialized, 3. Nutcase, 4. Bell, 5. Thousand - Asked ChatGPT "What's the best kids helmet brand for a bike rider?": 1. Giro, 2. Bell, 3. Nutcase, 4. Specialized - Searched Google, AI Overview "kids helmet brands": 1. Giro, 2. Thousand, 3. Nutcase - Searched Google, AI Overview "best kids helmet": 1. Giro, 2. Thousand Not named in any answer: Micro Scooters, Kiddimoto and Hornit. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Thousand changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thousand worldwide rose from 8.1K to 9.9K. - Across the 12 months ending September 2026, Thousand’s share of searches among kids helmets worldwide increased from 3.3% to 4.4%. - Across the 12 months ending September 2026, Thousand’s share of searches among kids helmets worldwide peaked at 5.4% in May 2026 and was lowest at 2.7% in February 2026. ## How did search popularity change for kids helmets worldwide in September 2026? - In September 2026, Bell overtook Giro to become the leader among kids helmets worldwide, with 32.6% of the searches. - In September 2026, Micro Scooters overtook Giro to rank 2nd among kids helmets worldwide, with 26.6% of the searches. - In September 2026, Giro lost share of searches among kids helmets worldwide, from 33.5% to 23%. - In September 2026, Nutcase lost share of searches among kids helmets worldwide, from 8.5% to 8%. - Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. - Estimated monthly branded searches for Specialized worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kids helmets | 8.1K | 3.3% | 6 | | Nov 2025 | Kids helmets | 9.9K | 3.4% | 5 | | Dec 2025 | Kids helmets | 8.1K | 3% | 6 | | Jan 2026 | Kids helmets | 6.6K | 2.8% | 6 | | Feb 2026 | Kids helmets | 5.4K | 2.7% | 6 | | Mar 2026 | Kids helmets | 9.9K | 3.8% | 6 | | Apr 2026 | Kids helmets | 12.1K | 4.5% | 6 | | May 2026 | Kids helmets | 14.8K | 5.4% | 6 | | Jun 2026 | Kids helmets | 12.1K | 5% | 6 | | Jul 2026 | Kids helmets | 9.9K | 3.6% | 6 | | Aug 2026 | Kids helmets | 12.1K | 4.7% | 6 | | Sep 2026 | Kids helmets | 9.9K | 4.4% | 6 | ## How are Thousand’s branded searches counted? Brandwave collects information about searches that people make online using Thousand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thousand helmet” ## Which kids helmets compete with Thousand? - [Bell](/demand/global-en/brands/bell-helmets) - [Micro Scooters](/demand/global-en/brands/micro-scooters) - [Giro](/demand/global-en/brands/giro): Head-to-head: /demand/global-en/compare/giro-vs-thousand-helmets - [Nutcase](/demand/global-en/brands/nutcase): Head-to-head: /demand/global-en/compare/nutcase-vs-thousand-helmets - [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/specialized-vs-thousand-helmets - [Kiddimoto](/demand/global-en/brands/kiddimoto): Head-to-head: /demand/global-en/compare/kiddimoto-vs-thousand-helmets - [Hornit](/demand/global-en/brands/hornit): Head-to-head: /demand/global-en/compare/hornit-vs-thousand-helmets ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thousand: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thousand-helmets This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thousand-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.