--- title: "Thorogood: search popularity worldwide" description: "An American work boot maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thorogood" publisher: "Brandwave" --- # Thorogood: search popularity worldwide An American work boot maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thorogood - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among steel toe boot brands**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Steel toe boot brands | 5 | 2% | 110K | | Safety boots | 5 | 3.3% | 110K | | Farm boots brands | 6 | 4.8% | 110K | | Work boot brands | 5 | 4.9% | 110K | - [Steel toe boot brands](/demand/global-en/categories/steel-toe-boot-brands) - [Safety boots](/demand/global-en/categories/safety-boots) - [Farm boots brands](/demand/global-en/categories/farm-boots-brands) - [Work boot brands](/demand/global-en/categories/work-boot-brands) ## Top steel toe boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thorogood appeared in all four answers. Thorogood is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thorogood | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Red Wing | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Wolverine | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | KEEN | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Carhartt | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Caterpillar | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Ariat | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about steel toe boot brands - Asked ChatGPT "Which steel toe boot brand should I buy?": 1. Red Wing, 2. Timberland, 3. KEEN, 4. Wolverine, 5. Thorogood - Asked ChatGPT "What are the best steel toe boot brands?": 1. Red Wing, 2. Thorogood, 3. KEEN, 4. Timberland, 5. Wolverine, 6. Ariat - Asked ChatGPT "What's the best steel toe boot brand for worksite safety?": 1. Timberland, 2. Thorogood, 3. KEEN, 4. Wolverine - Searched Google, AI Overview "best steel toe boots": 1. Wolverine, 2. Carhartt, 3. Thorogood, 4. Caterpillar, 5. Red Wing Not named in any answer: Dr. Martens. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Thorogood changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thorogood worldwide fell from 135K to 110K. - Across the 12 months ending September 2026, Thorogood’s share of searches among steel toe boot brands worldwide peaked at 2.9% in June 2026 and was lowest at 1.6% in November 2025. - Across the 12 months ending September 2026, Thorogood’s share of searches among safety boots worldwide increased from 2.7% to 3.3%. - Across the 12 months ending September 2026, Thorogood’s share of searches among safety boots worldwide peaked at 5.3% in June 2026 and was lowest at 2.4% in March 2026. - Across the 12 months ending September 2026, Thorogood’s share of searches among farm boots brands worldwide increased from 3.8% to 4.8%. - Across the 12 months ending September 2026, Thorogood’s share of searches among farm boots brands worldwide peaked at 6.1% in June 2026 and was lowest at 2.9% in March 2026. - Across the 12 months ending September 2026, Thorogood’s share of searches among work boot brands worldwide increased from 4% to 4.9%. - Across the 12 months ending September 2026, Thorogood’s share of searches among work boot brands worldwide peaked at 6% in February 2026 and was lowest at 2.9% in March 2026. ## How did search popularity change for steel toe boot brands worldwide in September 2026? - In September 2026, Dr. Martens gained share of searches among steel toe boot brands worldwide, from 29.6% to 33.3%. - In September 2026, Red Wing gained share of searches among steel toe boot brands worldwide, from 8.9% to 10%. - In September 2026, Timberland lost share of searches among steel toe boot brands worldwide, from 44.2% to 40.7%. - In September 2026, Ariat lost share of searches among steel toe boot brands worldwide, from 13.3% to 12.2%. - In September 2026, Carhartt rose from 9th to 8th among steel toe boot brands worldwide. - In September 2026, Caterpillar fell from 8th to 9th among steel toe boot brands worldwide. ## How did search popularity change for safety boots worldwide in September 2026? - In September 2026, Blundstone gained share of searches among safety boots worldwide, from 11.2% to 13.7%. - In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%. - In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%. - Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026. - Steel Blue’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 2.9% to 1.8% in September 2026. - Estimated monthly branded searches for Caterpillar worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## How did search popularity change for farm boots brands worldwide in September 2026? - In September 2026, Muck Boot overtook Thorogood to rank 5th among farm boots brands worldwide, with 5.9% of the searches. - In September 2026, Blundstone gained share of searches among farm boots brands worldwide, from 15.2% to 19.8%. - In September 2026, Red Wing gained share of searches among farm boots brands worldwide, from 22.8% to 24.2%. - In September 2026, Ariat lost share of searches among farm boots brands worldwide, from 34% to 29.6%. - In September 2026, Bogs lost share of searches among farm boots brands worldwide, from 15.2% to 13.2%. - In September 2026, Thorogood lost share of searches among farm boots brands worldwide, from 5.6% to 4.8%. ## How did search popularity change for work boot brands worldwide in September 2026? - In September 2026, Blundstone overtook Oliver to rank 3rd among work boot brands worldwide, with 20.2% of the searches. - In September 2026, Red Wing gained share of searches among work boot brands worldwide, from 22.6% to 24.6%. - In September 2026, Ariat lost share of searches among work boot brands worldwide, from 33.8% to 30.2%. - In September 2026, Oliver lost share of searches among work boot brands worldwide, from 18.5% to 16.5%. - In September 2026, Thorogood lost share of searches among work boot brands worldwide, from 5.5% to 4.9%. - Estimated monthly branded searches for Caterpillar worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Steel toe boot brands | 135K | 1.7% | 5 | | Nov 2025 | Steel toe boot brands | 165K | 1.6% | 5 | | Dec 2025 | Steel toe boot brands | 165K | 1.7% | 5 | | Jan 2026 | Steel toe boot brands | 135K | 1.6% | 5 | | Feb 2026 | Steel toe boot brands | 135K | 2.5% | 5 | | Mar 2026 | Steel toe boot brands | 110K | 1.7% | 5 | | Apr 2026 | Steel toe boot brands | 110K | 2.2% | 5 | | May 2026 | Steel toe boot brands | 110K | 2.5% | 5 | | Jun 2026 | Steel toe boot brands | 110K | 2.9% | 5 | | Jul 2026 | Steel toe boot brands | 90.5K | 2.1% | 5 | | Aug 2026 | Steel toe boot brands | 110K | 2.2% | 5 | | Sep 2026 | Steel toe boot brands | 110K | 2% | 5 | | Oct 2025 | Safety boots | 135K | 2.7% | 5 | | Nov 2025 | Safety boots | 165K | 2.8% | 5 | | Dec 2025 | Safety boots | 165K | 2.9% | 5 | | Jan 2026 | Safety boots | 135K | 2.6% | 5 | | Feb 2026 | Safety boots | 135K | 4.2% | 5 | | Mar 2026 | Safety boots | 110K | 2.4% | 5 | | Apr 2026 | Safety boots | 110K | 3.8% | 5 | | May 2026 | Safety boots | 110K | 4.8% | 4 | | Jun 2026 | Safety boots | 110K | 5.3% | 5 | | Jul 2026 | Safety boots | 90.5K | 4% | 5 | | Aug 2026 | Safety boots | 110K | 4.1% | 5 | | Sep 2026 | Safety boots | 110K | 3.3% | 5 | | Oct 2025 | Farm boots brands | 135K | 3.8% | 6 | | Nov 2025 | Farm boots brands | 165K | 3.7% | 6 | | Dec 2025 | Farm boots brands | 165K | 3.9% | 6 | | Jan 2026 | Farm boots brands | 135K | 3.5% | 6 | | Feb 2026 | Farm boots brands | 135K | 5.7% | 6 | | Mar 2026 | Farm boots brands | 110K | 2.9% | 6 | | Apr 2026 | Farm boots brands | 110K | 4.4% | 5 | | May 2026 | Farm boots brands | 110K | 5.7% | 5 | | Jun 2026 | Farm boots brands | 110K | 6.1% | 5 | | Jul 2026 | Farm boots brands | 90.5K | 5.5% | 5 | | Aug 2026 | Farm boots brands | 110K | 5.6% | 5 | | Sep 2026 | Farm boots brands | 110K | 4.8% | 6 | | Oct 2025 | Work boot brands | 135K | 4% | 5 | | Nov 2025 | Work boot brands | 165K | 4.1% | 5 | | Dec 2025 | Work boot brands | 165K | 4.2% | 5 | | Jan 2026 | Work boot brands | 135K | 3.8% | 5 | | Feb 2026 | Work boot brands | 135K | 6% | 5 | | Mar 2026 | Work boot brands | 110K | 2.9% | 5 | | Apr 2026 | Work boot brands | 110K | 4.5% | 5 | | May 2026 | Work boot brands | 110K | 5.7% | 5 | | Jun 2026 | Work boot brands | 110K | 4.7% | 5 | | Jul 2026 | Work boot brands | 90.5K | 5% | 5 | | Aug 2026 | Work boot brands | 110K | 5.5% | 5 | | Sep 2026 | Work boot brands | 110K | 4.9% | 5 | ## How are Thorogood’s branded searches counted? Brandwave collects information about searches that people make online using Thorogood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thorogood boots” ## Which steel toe boot brands compete with Thorogood? - [Timberland](/demand/global-en/brands/timberland) - [Dr. Martens](/demand/global-en/brands/dr-martens): Head-to-head: /demand/global-en/compare/dr-martens-vs-thorogood - [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-thorogood - [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/red-wing-vs-thorogood - [Wolverine](/demand/global-en/brands/wolverine): Head-to-head: /demand/global-en/compare/thorogood-vs-wolverine - [KEEN](/demand/global-en/brands/keen-footwear): Head-to-head: /demand/global-en/compare/keen-footwear-vs-thorogood - [Carhartt](/demand/global-en/brands/carhartt) - [Caterpillar](/demand/global-en/brands/caterpillar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thorogood: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thorogood This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thorogood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.