---
title: "Thomas': search popularity and Share of Search worldwide"
description: "Thomas' is bagel brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/thomas"
publisher: "Brandwave"
---

# Thomas': search popularity and Share of Search worldwide

Thomas' is bagel brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thomas'
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bagels**: 28.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bagels | 2 | 28.3% | 450K |

- [Bagels](/demand/global-en/categories/bagels)

## How has branded search demand for Thomas' changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thomas' worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Thomas'’s estimated Share of Search among bagels worldwide decreased from 37.1% to 28.3%.
- Across the 11 months ending August 2026, Thomas'’s estimated Share of Search among bagels worldwide peaked at 37.4% in December 2025 and was lowest at 28.3% in August 2026.

## How did search popularity change for bagels worldwide in August 2026?

- In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%.
- In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%.
- In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.
- Estimated monthly branded searches for Bruegger's worldwide rose 511.1% over 11 measured months, from 8.1K to 49.5K in August 2026.
- Estimated monthly branded searches for New York Bakery worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bagels | 550K | 37.1% | 2 |
| Nov 2025 | Bagels | 550K | 36.9% | 2 |
| Dec 2025 | Bagels | 550K | 37.4% | 2 |
| Jan 2026 | Bagels | 550K | 36.4% | 2 |
| Feb 2026 | Bagels | 450K | 32.8% | 2 |
| Mar 2026 | Bagels | 550K | 36.9% | 2 |
| Apr 2026 | Bagels | 450K | 32% | 2 |
| May 2026 | Bagels | 550K | 32.7% | 2 |
| Jun 2026 | Bagels | 450K | 32.2% | 2 |
| Jul 2026 | Bagels | 450K | 32.1% | 2 |
| Aug 2026 | Bagels | 450K | 28.3% | 2 |
| Sep 2026 | Bagels | — | — | — |

## How is Thomas' measured?

Brandwave collects information about searches that people make online using Thomas'’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thomas'”

## Which bagels compete with Thomas'?

- [Einstein Bros](/demand/global-en/brands/einstein-bros): Head-to-head: /demand/global-en/compare/einstein-bros-vs-thomas
- [Bruegger's](/demand/global-en/brands/brueggers): Head-to-head: /demand/global-en/compare/brueggers-vs-thomas
- [Lender's](/demand/global-en/brands/lenders): Head-to-head: /demand/global-en/compare/lenders-vs-thomas
- [Sara Lee](/demand/global-en/brands/sara-lee): Head-to-head: /demand/global-en/compare/sara-lee-vs-thomas
- [New York Bakery](/demand/global-en/brands/new-york-bakery): Head-to-head: /demand/global-en/compare/new-york-bakery-vs-thomas

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thomas': search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/thomas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thomas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.