---
title: "Thomas Sabo: search popularity worldwide"
description: "Thomas Sabo is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/thomas-sabo"
publisher: "Brandwave"
---

# Thomas Sabo: search popularity worldwide

Thomas Sabo is a jewellery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thomas Sabo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among jewellery charm brands**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery charm brands | 5 | 2.7% | 201K |

- [Jewellery charm brands](/demand/global-en/categories/jewellery-charm-brands)

## How has branded search demand for Thomas Sabo changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Thomas Sabo worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide held steady, from 3.1% to 2.7%.

## How did search popularity change for jewellery charm brands worldwide in September 2026?

- In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.
- In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 51.5% to 54.3%.
- In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery charm brands worldwide, from 20.3% to 17.6%.
- In September 2026, Mejuri lost estimated Share of Search among jewellery charm brands worldwide, from 5.7% to 4.9%.
- Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
- Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery charm brands | 246K | 3.1% | 5 |
| Nov 2025 | Jewellery charm brands | 368K | 2.9% | 5 |
| Dec 2025 | Jewellery charm brands | 450K | 2.9% | 5 |
| Jan 2026 | Jewellery charm brands | 301K | 3.2% | 5 |
| Feb 2026 | Jewellery charm brands | 246K | 2.7% | 5 |
| Mar 2026 | Jewellery charm brands | 246K | 3.2% | 5 |
| Apr 2026 | Jewellery charm brands | 201K | 2.6% | 5 |
| May 2026 | Jewellery charm brands | 246K | 2.6% | 5 |
| Jun 2026 | Jewellery charm brands | 201K | 2.5% | 5 |
| Jul 2026 | Jewellery charm brands | 246K | 3.1% | 5 |
| Aug 2026 | Jewellery charm brands | 246K | 3.1% | 5 |
| Sep 2026 | Jewellery charm brands | 201K | 2.7% | 5 |

## How is Thomas Sabo measured?

Brandwave collects information about searches that people make online using Thomas Sabo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thomas sabo”

## Which jewellery charm brands compete with Thomas Sabo?

- [Swarovski](/demand/global-en/brands/swarovski): Head-to-head: /demand/global-en/compare/swarovski-vs-thomas-sabo
- [Pandora](/demand/global-en/brands/pandora): Head-to-head: /demand/global-en/compare/pandora-vs-thomas-sabo
- [Tiffany & Co.](/demand/global-en/brands/tiffany-and-co): Head-to-head: /demand/global-en/compare/thomas-sabo-vs-tiffany-and-co
- [Mejuri](/demand/global-en/brands/mejuri): Head-to-head: /demand/global-en/compare/mejuri-vs-thomas-sabo
- [Meadowlark](/demand/global-en/brands/meadowlark): Head-to-head: /demand/global-en/compare/meadowlark-vs-thomas-sabo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thomas Sabo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thomas-sabo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thomas-sabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.