--- title: "How popular is Thomas & Thomas? Searches and AI answers worldwide" description: "Thomas & Thomas makes fly rods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thomas-and-thomas" publisher: "Brandwave" --- # How popular is Thomas & Thomas? Searches and AI answers worldwide Thomas & Thomas makes fly rods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thomas & Thomas - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among fly rod brands**: 5.8% ## Where does Thomas & Thomas compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fly rod brands | 8 | 5.8% | 2.4K | - [Fly rod brands](/demand/global-en/categories/fly-rod-brands) ## Top fly rod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thomas & Thomas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thomas & Thomas is the eighth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Orvis | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sage | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Echo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Scott | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | G. Loomis | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Winston | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thomas & Thomas | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hardy | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Douglas | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Temple Fork Outfitters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fly rod brands - Asked ChatGPT "What's the best fly rod for beginners?": 1. Echo, 2. Orvis, 3. Redington - Asked ChatGPT "Which fly rod brands are the best?": 1. Sage, 2. Scott, 3. G. Loomis, 4. Orvis, 5. Winston, 6. Thomas & Thomas, 7. Redington, 8. Echo, 9. Douglas - Asked ChatGPT "What fly rod should I buy for trout?": 1. Orvis, 2. Redington, 3. Sage - Searched Google, AI Overview "fly fishing rod": 1. Redington, 2. Orvis - Searched Google, AI Overview "fly rod": 1. Redington, 2. Orvis, 3. Hardy Not named in any answer: Temple Fork Outfitters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Thomas & Thomas changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Thomas & Thomas worldwide held steady at 2.4K. - Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide increased from 5% to 5.8%. - Across the 12 months ending October 2026, Thomas & Thomas’ share of searches among fly rod brands worldwide peaked at 6.2% in April 2026 and was lowest at 4.7% in June 2026. ## How did search popularity change for fly rod brands worldwide in October 2026? - In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches. - In October 2026, G. Loomis overtook Douglas to rank 10th among fly rod brands worldwide, with 3.9% of the searches. - In October 2026, Sage gained share of searches among fly rod brands worldwide, from 18% to 19.1%. - In October 2026, Winston gained share of searches among fly rod brands worldwide, from 6.4% to 7%. - In October 2026, Thomas & Thomas gained share of searches among fly rod brands worldwide, from 5.3% to 5.8%. - In October 2026, Temple Fork Outfitters lost share of searches among fly rod brands worldwide, from 17.5% to 15.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Fly rod brands | 2.4K | 5% | 8 | | Dec 2025 | Fly rod brands | 2.4K | 5.1% | 7 | | Jan 2026 | Fly rod brands | 2.9K | 6% | 7 | | Feb 2026 | Fly rod brands | 2.4K | 5.2% | 7 | | Mar 2026 | Fly rod brands | 2.9K | 4.9% | 7 | | Apr 2026 | Fly rod brands | 3.6K | 6.2% | 7 | | May 2026 | Fly rod brands | 2.9K | 4.8% | 8 | | Jun 2026 | Fly rod brands | 2.9K | 4.7% | 8 | | Jul 2026 | Fly rod brands | 2.9K | 4.8% | 7 | | Aug 2026 | Fly rod brands | 2.9K | 4.9% | 7 | | Sep 2026 | Fly rod brands | 2.4K | 5.3% | 8 | | Oct 2026 | Fly rod brands | 2.4K | 5.8% | 8 | ## How are Thomas & Thomas’ branded searches counted? Brandwave collects information about searches that people make online using Thomas & Thomas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thomas and thomas fly rod” ## Which fly rod brands compete with Thomas & Thomas? - [Sage](/demand/global-en/brands/sage-fly-fishing) - [Temple Fork Outfitters](/demand/global-en/brands/temple-fork-outfitters) - [Orvis](/demand/global-en/brands/orvis) - [Redington](/demand/global-en/brands/redington) - [Scott](/demand/global-en/brands/scott-fly-rods): Head-to-head: /demand/global-en/compare/scott-fly-rods-vs-thomas-and-thomas - [Echo](/demand/global-en/brands/echo-fly-fishing): Head-to-head: /demand/global-en/compare/echo-fly-fishing-vs-thomas-and-thomas - [Winston](/demand/global-en/brands/winston-rods): Head-to-head: /demand/global-en/compare/thomas-and-thomas-vs-winston-rods - [Hardy](/demand/global-en/brands/hardy-fishing): Head-to-head: /demand/global-en/compare/hardy-fishing-vs-thomas-and-thomas - [G. Loomis](/demand/global-en/brands/g-loomis): Head-to-head: /demand/global-en/compare/g-loomis-vs-thomas-and-thomas - [Douglas](/demand/global-en/brands/douglas-outdoors) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Thomas & Thomas? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/thomas-and-thomas This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thomas-and-thomas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.