---
title: "ThirtyTwo: search popularity and Share of Search worldwide"
description: "ThirtyTwo is snowboard boot maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/thirtytwo"
publisher: "Brandwave"
---

# ThirtyTwo: search popularity and Share of Search worldwide

ThirtyTwo is snowboard boot maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ThirtyTwo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among snowboard boots**: 3.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Snowboard boots | 4 | 3.4% | 9.9K |

- [Snowboard boots](/demand/global-en/categories/snowboard-boots)

## How has branded search demand for ThirtyTwo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ThirtyTwo worldwide fell from 18.1K to 9.9K.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide decreased from 6.4% to 3.4%.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide peaked at 13% in January 2026 and was lowest at 3.1% in June 2026.

## How did search popularity change for snowboard boots worldwide in August 2026?

- In August 2026, Salomon overtook Nitro to take the highest estimated Share of Search among snowboard boots worldwide, at 47.6%.
- In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.
- In August 2026, Nitro lost estimated Share of Search among snowboard boots worldwide, from 47.5% to 41.5%.
- Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
- Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snowboard boots | 18.1K | 6.4% | 4 |
| Nov 2025 | Snowboard boots | 27.1K | 8.6% | 4 |
| Dec 2025 | Snowboard boots | 27.1K | 9% | 4 |
| Jan 2026 | Snowboard boots | 49.5K | 13% | 4 |
| Feb 2026 | Snowboard boots | 22.2K | 7.6% | 4 |
| Mar 2026 | Snowboard boots | 18.1K | 6.6% | 4 |
| Apr 2026 | Snowboard boots | 12.1K | 5% | 4 |
| May 2026 | Snowboard boots | 9.9K | 3.9% | 3 |
| Jun 2026 | Snowboard boots | 8.1K | 3.1% | 3 |
| Jul 2026 | Snowboard boots | 9.9K | 3.4% | 3 |
| Aug 2026 | Snowboard boots | 9.9K | 3.4% | 4 |
| Sep 2026 | Snowboard boots | — | — | — |

## How is ThirtyTwo measured?

Brandwave collects information about searches that people make online using ThirtyTwo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thirty two”

## Which snowboard boots compete with ThirtyTwo?

- [Salomon](/demand/global-en/brands/salomon): Head-to-head: /demand/global-en/compare/salomon-vs-thirtytwo
- [Nitro](/demand/global-en/brands/nitro-pdf): Head-to-head: /demand/global-en/compare/nitro-pdf-vs-thirtytwo
- [K2](/demand/global-en/brands/k2): Head-to-head: /demand/global-en/compare/k2-vs-thirtytwo
- [Vans](/demand/global-en/brands/vans): Head-to-head: /demand/global-en/compare/thirtytwo-vs-vans
- [Burton](/demand/global-en/brands/burton): Head-to-head: /demand/global-en/compare/burton-vs-thirtytwo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ThirtyTwo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/thirtytwo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thirtytwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.