--- title: "Thermos: search popularity worldwide" description: "A maker of vacuum-insulated bottles, flasks and food jars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thermos" publisher: "Brandwave" --- # Thermos: search popularity worldwide A maker of vacuum-insulated bottles, flasks and food jars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thermos - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among insulated drinkware brands**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Insulated drinkware brands | 5 | 5.7% | 368K | - [Insulated drinkware brands](/demand/global-en/categories/insulated-drinkware-brands) ## Top insulated drinkware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thermos was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermos is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Owala | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Zojirushi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Thermos | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Corkcicle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insulated drinkware brands - Asked ChatGPT "Which insulated drinkware brand should I buy?": 1. Owala, 2. YETI, 3. Stanley, 4. Hydro Flask - Asked ChatGPT "What are the best insulated drinkware brands?": 1. Owala, 2. YETI, 3. Hydro Flask, 4. Stanley, 5. Zojirushi, 6. Thermos - Asked ChatGPT "What's the best insulated drinkware brand for keeping drinks hot or cold?": 1. Zojirushi, 2. YETI, 3. Hydro Flask, 4. Thermos, 5. Stanley - Searched Google, AI Overview "insulated water bottle": 1. Hydro Flask, 2. Owala, 3. YETI, 4. Thermos - Searched Google, AI Overview "hot cold bottle": 1. Thermos Not named in any answer: Corkcicle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Thermos changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thermos worldwide held steady at 368K. - Across the 12 months ending September 2026, Thermos’ share of searches among insulated drinkware brands worldwide decreased from 6.8% to 5.7%. - Across the 12 months ending September 2026, Thermos’ share of searches among insulated drinkware brands worldwide peaked at 9.8% in May 2026 and was lowest at 4.5% in July 2026. ## How did search popularity change for insulated drinkware brands worldwide in September 2026? - In September 2026, Thermos gained share of searches among insulated drinkware brands worldwide, from 4.6% to 5.7%. - In September 2026, Owala gained share of searches among insulated drinkware brands worldwide, from 66.3% to 67.2%. - In September 2026, Hydro Flask lost share of searches among insulated drinkware brands worldwide, from 8.6% to 7.2%. - In September 2026, Stanley lost share of searches among insulated drinkware brands worldwide, from 11.2% to 10.2%. - Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Insulated drinkware brands | 368K | 6.8% | 5 | | Nov 2025 | Insulated drinkware brands | 368K | 4.8% | 5 | | Dec 2025 | Insulated drinkware brands | 368K | 5% | 5 | | Jan 2026 | Insulated drinkware brands | 368K | 6.5% | 5 | | Feb 2026 | Insulated drinkware brands | 301K | 5.9% | 5 | | Mar 2026 | Insulated drinkware brands | 301K | 5.7% | 5 | | Apr 2026 | Insulated drinkware brands | 301K | 5.7% | 5 | | May 2026 | Insulated drinkware brands | 550K | 9.8% | 2 | | Jun 2026 | Insulated drinkware brands | 301K | 5.5% | 5 | | Jul 2026 | Insulated drinkware brands | 301K | 4.5% | 5 | | Aug 2026 | Insulated drinkware brands | 368K | 4.6% | 5 | | Sep 2026 | Insulated drinkware brands | 368K | 5.7% | 5 | ## How are Thermos’ branded searches counted? Brandwave collects information about searches that people make online using Thermos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thermos” ## Which insulated drinkware brands compete with Thermos? - [Owala](/demand/global-en/brands/owala) - [Stanley](/demand/global-en/brands/stanley): Head-to-head: /demand/global-en/compare/stanley-vs-thermos - [Hydro Flask](/demand/global-en/brands/hydro-flask): Head-to-head: /demand/global-en/compare/hydro-flask-vs-thermos - [YETI](/demand/global-en/brands/yeti): Head-to-head: /demand/global-en/compare/thermos-vs-yeti - [Corkcicle](/demand/global-en/brands/corkcicle): Head-to-head: /demand/global-en/compare/corkcicle-vs-thermos - [Zojirushi](/demand/global-en/brands/zojirushi): Head-to-head: /demand/global-en/compare/thermos-vs-zojirushi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thermos: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thermos This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thermos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.