---
title: "Thermomix: search popularity worldwide"
description: "Thermomix makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/thermomix"
publisher: "Brandwave"
---

# Thermomix: search popularity worldwide

Thermomix makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thermomix
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among small kitchen appliance brands**: 33.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Small kitchen appliance brands | 1 | 33.8% | 1.8M |

- [Small kitchen appliance brands](/demand/global-en/categories/kitchen-appliance-brands)

## How has branded search demand for Thermomix changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Thermomix worldwide held steady at 1.8M.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide increased from 29.7% to 33.8%.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 33.8% in September 2026 and was lowest at 25.6% in November 2025.

## How did search popularity change for small kitchen appliance brands worldwide in September 2026?

- In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.
- In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.
- In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.
- In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.
- In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.
- Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Small kitchen appliance brands | 1.8M | 29.7% | 1 |
| Nov 2025 | Small kitchen appliance brands | 2.2M | 25.6% | 2 |
| Dec 2025 | Small kitchen appliance brands | 2.2M | 26.4% | 2 |
| Jan 2026 | Small kitchen appliance brands | 1.8M | 28.6% | 1 |
| Feb 2026 | Small kitchen appliance brands | 1.8M | 32.6% | 1 |
| Mar 2026 | Small kitchen appliance brands | 1.8M | 31.6% | 1 |
| Apr 2026 | Small kitchen appliance brands | 1.5M | 28.9% | 1 |
| May 2026 | Small kitchen appliance brands | 1.5M | 30.4% | 1 |
| Jun 2026 | Small kitchen appliance brands | 1.5M | 31.4% | 1 |
| Jul 2026 | Small kitchen appliance brands | 1.2M | 28% | 2 |
| Aug 2026 | Small kitchen appliance brands | 1.5M | 30.5% | 1 |
| Sep 2026 | Small kitchen appliance brands | 1.8M | 33.8% | 1 |

## How is Thermomix measured?

Brandwave collects information about searches that people make online using Thermomix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thermomix”

## Which small kitchen appliance brands compete with Thermomix?

- [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-thermomix
- [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/ninja-kitchen-vs-thermomix
- [Tefal](/demand/global-en/brands/tefal): Head-to-head: /demand/global-en/compare/tefal-vs-thermomix
- [Kenwood](/demand/global-en/brands/kenwood): Head-to-head: /demand/global-en/compare/kenwood-vs-thermomix
- [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-thermomix
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Philips](/demand/global-en/brands/philips)
- [Sunbeam](/demand/global-en/brands/sunbeam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thermomix: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thermomix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thermomix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.