--- title: "Thermalright: search popularity worldwide" description: "A Taiwanese maker of CPU coolers and thermal paste. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thermalright" publisher: "Brandwave" --- # Thermalright: search popularity worldwide A Taiwanese maker of CPU coolers and thermal paste. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thermalright - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among CPU cooler brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CPU cooler brands | 7 | 3.8% | 60.5K | - [CPU cooler brands](/demand/global-en/categories/cpu-cooler-brands) ## Top CPU cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thermalright appeared in all five answers. Thermalright is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thermalright | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Noctua | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arctic | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | be quiet! | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Corsair | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | NZXT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cooler Master | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about CPU cooler brands - Asked ChatGPT "Which CPU cooler brand should I buy?": 1. Thermalright, 2. Arctic, 3. Noctua, 4. be quiet! - Asked ChatGPT "What are the best CPU cooler brands?": 1. Noctua, 2. Thermalright, 3. Arctic, 4. be quiet!, 5. Corsair - Asked ChatGPT "What's the best CPU cooler brand for a gaming pc?": 1. Noctua, 2. Thermalright, 3. Arctic, 4. be quiet! - Searched Google, AI Overview "best cpu cooler": 1. Thermalright, 2. Arctic, 3. Noctua, 4. Corsair - Searched Google, AI Overview "cpu cooler for gaming pc": 1. Thermalright, 2. Noctua, 3. Arctic, 4. Corsair Not named in any answer: NZXT and Cooler Master. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Thermalright changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thermalright worldwide fell from 74K to 60.5K. - Across the 12 months ending September 2026, Thermalright’s share of searches among CPU cooler brands worldwide peaked at 4.6% in August 2026 and was lowest at 3.2% in January 2026. ## How did search popularity change for CPU cooler brands worldwide in September 2026? - In September 2026, Corsair gained share of searches among CPU cooler brands worldwide, from 51.2% to 52.2%. - In September 2026, Cooler Master lost share of searches among CPU cooler brands worldwide, from 5.6% to 4.7%. - In September 2026, Thermalright lost share of searches among CPU cooler brands worldwide, from 4.6% to 3.8%. - be quiet!’s share of searches among CPU cooler brands worldwide has gained ground for 3 months in a row, from 6.9% to 8.6% in September 2026. - Estimated monthly branded searches for Noctua worldwide rose 16.1% over 12 measured months, from 100K to 117K in September 2026. - Estimated monthly branded searches for NZXT worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CPU cooler brands | 74K | 4.2% | 7 | | Nov 2025 | CPU cooler brands | 74K | 3.6% | 7 | | Dec 2025 | CPU cooler brands | 74K | 3.5% | 7 | | Jan 2026 | CPU cooler brands | 74K | 3.2% | 7 | | Feb 2026 | CPU cooler brands | 60.5K | 3.7% | 7 | | Mar 2026 | CPU cooler brands | 60.5K | 3.3% | 7 | | Apr 2026 | CPU cooler brands | 60.5K | 3.9% | 7 | | May 2026 | CPU cooler brands | 60.5K | 3.7% | 7 | | Jun 2026 | CPU cooler brands | 60.5K | 3.8% | 7 | | Jul 2026 | CPU cooler brands | 60.5K | 3.8% | 7 | | Aug 2026 | CPU cooler brands | 74K | 4.6% | 7 | | Sep 2026 | CPU cooler brands | 60.5K | 3.8% | 7 | ## How are Thermalright’s branded searches counted? Brandwave collects information about searches that people make online using Thermalright’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thermalright” ## Which CPU cooler brands compete with Thermalright? - [Corsair](/demand/global-en/brands/corsair) - [Arctic](/demand/global-en/brands/arctic): Head-to-head: /demand/global-en/compare/arctic-vs-thermalright - [NZXT](/demand/global-en/brands/nzxt): Head-to-head: /demand/global-en/compare/nzxt-vs-thermalright - [be quiet!](/demand/global-en/brands/be-quiet): Head-to-head: /demand/global-en/compare/be-quiet-vs-thermalright - [Noctua](/demand/global-en/brands/noctua): Head-to-head: /demand/global-en/compare/noctua-vs-thermalright - [Cooler Master](/demand/global-en/brands/cooler-master): Head-to-head: /demand/global-en/compare/cooler-master-vs-thermalright ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thermalright: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thermalright This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thermalright. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.