--- title: "Thematic: search popularity worldwide" description: "Thematic is a voice of customer platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thematic" publisher: "Brandwave" --- # Thematic: search popularity worldwide Thematic is a voice of customer platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thematic - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among voice of customer platforms**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Voice of customer platforms | 4 | 7.3% | 60.5K | - [Voice of customer platforms](/demand/global-en/categories/voice-of-customer-platforms) ## Top voice of customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thematic is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Medallia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chattermill | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Enterpret | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Thematic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Sprinklr | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | InMoment | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Alchemer | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use?": 1. Qualtrics, 2. Medallia, 3. Chattermill, 4. Thematic, 5. Enterpret - Asked ChatGPT "What are the best voice of customer platforms?": 1. Qualtrics, 2. Medallia, 3. Chattermill, 4. InMoment, 5. Thematic, 6. SurveyMonkey, 7. Sprinklr, 8. Enterpret, 9. Alchemer - Asked ChatGPT "What's the best voice of customer platform for customer feedback?": 1. Qualtrics, 2. Medallia, 3. Enterpret, 4. Sprinklr, 5. Chattermill, 6. SurveyMonkey, 7. InMoment - Searched Google, AI Overview "customer feedback software": 1. SurveyMonkey, 2. Qualtrics - Searched Google, AI Overview "customer experience platform": 1. Qualtrics, 2. Medallia Not named in any answer: Sprig. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Thematic changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thematic worldwide fell from 74K to 60.5K. - Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide increased from 6.3% to 7.3%. - Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide peaked at 9.6% in January 2026 and was lowest at 5.3% in March 2026. ## How did search popularity change for voice of customer platforms worldwide in September 2026? - In September 2026, Qualtrics gained share of searches among voice of customer platforms worldwide, from 26% to 29.9%. - In September 2026, Alchemer gained share of searches among voice of customer platforms worldwide, from 1.9% to 2.7%. - In September 2026, SurveyMonkey lost share of searches among voice of customer platforms worldwide, from 47.6% to 44.7%. - In September 2026, Sprinklr lost share of searches among voice of customer platforms worldwide, from 9.6% to 9%. - Medallia’s share of searches among voice of customer platforms worldwide has lost ground for 3 months in a row, from 6.7% to 4.9% in September 2026. - In September 2026, InMoment rose from 8th to 7th among voice of customer platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Voice of customer platforms | 74K | 6.3% | 4 | | Nov 2025 | Voice of customer platforms | 60.5K | 5.7% | 4 | | Dec 2025 | Voice of customer platforms | 60.5K | 7.4% | 4 | | Jan 2026 | Voice of customer platforms | 90.5K | 9.6% | 3 | | Feb 2026 | Voice of customer platforms | 60.5K | 6.3% | 4 | | Mar 2026 | Voice of customer platforms | 60.5K | 5.3% | 4 | | Apr 2026 | Voice of customer platforms | 60.5K | 5.7% | 5 | | May 2026 | Voice of customer platforms | 60.5K | 6.2% | 5 | | Jun 2026 | Voice of customer platforms | 49.5K | 5.5% | 5 | | Jul 2026 | Voice of customer platforms | 49.5K | 6.4% | 5 | | Aug 2026 | Voice of customer platforms | 60.5K | 7.8% | 4 | | Sep 2026 | Voice of customer platforms | 60.5K | 7.3% | 4 | ## How are Thematic’s branded searches counted? Brandwave collects information about searches that people make online using Thematic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thematic” ## Which voice of customer platforms compete with Thematic? - [SurveyMonkey](/demand/global-en/brands/surveymonkey): Head-to-head: /demand/global-en/compare/surveymonkey-vs-thematic - [Qualtrics](/demand/global-en/brands/qualtrics): Head-to-head: /demand/global-en/compare/qualtrics-vs-thematic - [Sprinklr](/demand/global-en/brands/sprinklr): Head-to-head: /demand/global-en/compare/sprinklr-vs-thematic - [Medallia](/demand/global-en/brands/medallia): Head-to-head: /demand/global-en/compare/medallia-vs-thematic - [Alchemer](/demand/global-en/brands/alchemer): Head-to-head: /demand/global-en/compare/alchemer-vs-thematic - [InMoment](/demand/global-en/brands/inmoment) - [Enterpret](/demand/global-en/brands/enterpret) - [Chattermill](/demand/global-en/brands/chattermill) - [Sprig](/demand/global-en/brands/sprig) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thematic: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thematic This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thematic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.