--- title: "theCut: search popularity worldwide" description: "theCut is a booking app for barbers and their clients. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thecut" publisher: "Brandwave" --- # theCut: search popularity worldwide theCut is a booking app for barbers and their clients. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: theCut - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among barbershop software**: 0.68% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Barbershop software | 3 | 0.68% | 4.4K | - [Barbershop software](/demand/global-en/categories/barbershop-software) ## Top barbershop software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, theCut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. theCut is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Squire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | theCut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Barberly | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | StyleSeat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about barbershop software - Asked ChatGPT "Which barbershop software should I use?": 1. Squire, 2. Booksy - Asked ChatGPT "What are the best barbershop booking systems?": 1. Squire, 2. Booksy, 3. theCut - Asked ChatGPT "What's the best barbershop software for a shop with several barbers?": 1. Squire, 2. Booksy - Searched Google, AI Overview "barber app": 1. theCut, 2. Squire, 3. Booksy, 4. Barberly - Searched Google, AI Overview "barber booking app": 1. theCut, 2. Booksy, 3. Squire, 4. Barberly Not named in any answer: StyleSeat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for theCut changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for theCut worldwide fell from 5.4K to 4.4K. - Across the 12 months ending September 2026, theCut’s share of searches among barbershop software worldwide held steady, from 0.81% to 0.68%. ## How did search popularity change for barbershop software worldwide in September 2026? - In September 2026, theCut rose from 4th to 3rd among barbershop software worldwide. - In September 2026, Squire fell from 3rd to 4th among barbershop software worldwide. - Estimated monthly branded searches for Barberly worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. - Estimated monthly branded searches for StyleSeat worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Barbershop software | 5.4K | 0.81% | 3 | | Nov 2025 | Barbershop software | 2.9K | 0.45% | 4 | | Dec 2025 | Barbershop software | 3.6K | 0.55% | 4 | | Jan 2026 | Barbershop software | 4.4K | 0.68% | 3 | | Feb 2026 | Barbershop software | 4.4K | 0.68% | 3 | | Mar 2026 | Barbershop software | 3.6K | 0.45% | 4 | | Apr 2026 | Barbershop software | 3.6K | 0.45% | 4 | | May 2026 | Barbershop software | 3.6K | 0.45% | 4 | | Jun 2026 | Barbershop software | 2.9K | 0.37% | 4 | | Jul 2026 | Barbershop software | 3.6K | 0.46% | 4 | | Aug 2026 | Barbershop software | 4.4K | 0.56% | 4 | | Sep 2026 | Barbershop software | 4.4K | 0.68% | 3 | ## How are theCut’s branded searches counted? Brandwave collects information about searches that people make online using theCut’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the cut app” ## Which barbershop software compete with theCut? - [Booksy](/demand/global-en/brands/booksy): Head-to-head: /demand/global-en/compare/booksy-vs-thecut - [StyleSeat](/demand/global-en/brands/styleseat): Head-to-head: /demand/global-en/compare/styleseat-vs-thecut - [Squire](/demand/global-en/brands/squire-barber): Head-to-head: /demand/global-en/compare/squire-barber-vs-thecut - [Barberly](/demand/global-en/brands/barberly): Head-to-head: /demand/global-en/compare/barberly-vs-thecut ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "theCut: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thecut This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thecut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.