---
title: "The Works: search popularity and Share of Search worldwide"
description: "The Works is toilet cleaner brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-works"
publisher: "Brandwave"
---

# The Works: search popularity and Share of Search worldwide

The Works is toilet cleaner brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Works
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among toilet cleaners**: 59.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toilet cleaners | 1 | 59.8% | 673K |

- [Toilet cleaners](/demand/global-en/categories/toilet-cleaners)

## How has branded search demand for The Works changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Works worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide decreased from 66.1% to 59.8%.
- Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide peaked at 73.1% in November 2025 and was lowest at 56.8% in May 2026.

## How did search popularity change for toilet cleaners worldwide in August 2026?

- In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%.
- In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toilet cleaners | 823K | 66.1% | 1 |
| Nov 2025 | Toilet cleaners | 1M | 73.1% | 1 |
| Dec 2025 | Toilet cleaners | 1M | 72.7% | 1 |
| Jan 2026 | Toilet cleaners | 673K | 63.1% | 1 |
| Feb 2026 | Toilet cleaners | 673K | 64.1% | 1 |
| Mar 2026 | Toilet cleaners | 673K | 61.4% | 1 |
| Apr 2026 | Toilet cleaners | 550K | 58% | 1 |
| May 2026 | Toilet cleaners | 550K | 56.8% | 1 |
| Jun 2026 | Toilet cleaners | 550K | 58.3% | 1 |
| Jul 2026 | Toilet cleaners | 673K | 61.4% | 1 |
| Aug 2026 | Toilet cleaners | 673K | 59.8% | 1 |
| Sep 2026 | Toilet cleaners | — | — | — |

## How is The Works measured?

Brandwave collects information about searches that people make online using The Works’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the works”

## Which toilet cleaners compete with The Works?

- [Harpic](/demand/global-en/brands/harpic): Head-to-head: /demand/global-en/compare/harpic-vs-the-works
- [Lysol](/demand/global-en/brands/lysol): Head-to-head: /demand/global-en/compare/lysol-vs-the-works
- [Domestos](/demand/global-en/brands/domestos): Head-to-head: /demand/global-en/compare/domestos-vs-the-works
- [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/the-works-vs-zoflora
- [Toilet Duck](/demand/global-en/brands/toilet-duck): Head-to-head: /demand/global-en/compare/the-works-vs-toilet-duck

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Works: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/the-works

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.