---
title: "The Warehouse: search popularity worldwide"
description: "The Warehouse is a NZ general merchandise and homeware store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-warehouse"
publisher: "Brandwave"
---

# The Warehouse: search popularity worldwide

The Warehouse is a NZ general merchandise and homeware store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Warehouse
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among homeware brands**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Homeware brands | 3 | 2.4% | 1.5M |

- [Homeware brands](/demand/global-en/categories/homeware-brands)

## How has branded search demand for The Warehouse changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Warehouse worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, The Warehouse’s estimated Share of Search among homeware brands worldwide peaked at 3.4% in April 2026 and was lowest at 2.3% in November 2025.

## How did search popularity change for homeware brands worldwide in September 2026?

- In September 2026, IKEA gained estimated Share of Search among homeware brands worldwide, from 85.9% to 87.8%.
- In September 2026, Kmart NZ lost estimated Share of Search among homeware brands worldwide, from 9.8% to 8.3%.
- Estimated monthly branded searches for Farmers worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Homeware brands | 1.5M | 2.3% | 3 |
| Nov 2025 | Homeware brands | 1.5M | 2.3% | 3 |
| Dec 2025 | Homeware brands | 1.8M | 2.7% | 3 |
| Jan 2026 | Homeware brands | 1.8M | 2.8% | 3 |
| Feb 2026 | Homeware brands | 1.5M | 2.8% | 3 |
| Mar 2026 | Homeware brands | 1.5M | 2.8% | 3 |
| Apr 2026 | Homeware brands | 1.8M | 3.4% | 3 |
| May 2026 | Homeware brands | 1.5M | 2.8% | 3 |
| Jun 2026 | Homeware brands | 1.5M | 2.8% | 3 |
| Jul 2026 | Homeware brands | 1.5M | 2.8% | 3 |
| Aug 2026 | Homeware brands | 1.5M | 2.3% | 3 |
| Sep 2026 | Homeware brands | 1.5M | 2.4% | 3 |

## How is The Warehouse measured?

Brandwave collects information about searches that people make online using The Warehouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “warehouse”

## Which homeware brands compete with The Warehouse?

- [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/ikea-vs-the-warehouse
- [Kmart NZ](/demand/global-en/brands/kmart-nz): Head-to-head: /demand/global-en/compare/kmart-nz-vs-the-warehouse
- [Farmers](/demand/global-en/brands/farmers): Head-to-head: /demand/global-en/compare/farmers-vs-the-warehouse
- [Habitat](/demand/global-en/brands/habitat): Head-to-head: /demand/global-en/compare/habitat-vs-the-warehouse

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Warehouse: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-warehouse

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.