--- title: "The Row: search popularity worldwide" description: "An American luxury fashion house founded by Mary-Kate and Ashley Olsen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-row" publisher: "Brandwave" --- # The Row: search popularity worldwide An American luxury fashion house founded by Mary-Kate and Ashley Olsen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Row - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among luxury fashion houses**: 0.42% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luxury fashion houses | 11 | 0.42% | 125K | - [Luxury fashion houses](/demand/global-en/categories/luxury-fashion-houses) ## Top luxury fashion houses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Row was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Row is the tenth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hermès | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Saint Laurent | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Louis Vuitton | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Dior | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Bottega Veneta | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Prada | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Loro Piana | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | The Row | 10th | 2 of 3 | 1 of 2 | 3 of 5 | | Brunello Cucinelli | 11th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about luxury fashion houses - Asked ChatGPT "Which luxury fashion house should I buy?": 1. Bottega Veneta, 2. Chanel, 3. Saint Laurent, 4. Hermès - Asked ChatGPT "What are the best luxury fashion houses?": 1. Chanel, 2. Hermès, 3. Dior, 4. Louis Vuitton, 5. Prada, 6. Saint Laurent, 7. Bottega Veneta, 8. Gucci, 9. Loro Piana, 10. Brunello Cucinelli, 11. The Row - Asked ChatGPT "What's the best luxury fashion house for designer clothing?": 1. Saint Laurent, 2. Hermès, 3. Loro Piana, 4. Chanel, 5. Dior, 6. The Row - Searched Google, AI Overview "luxury fashion houses": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Gucci, 6. Prada, 7. Bottega Veneta, 8. Saint Laurent - Searched Google, AI Overview "luxury clothing brands": 1. Chanel, 2. Hermès, 3. Louis Vuitton, 4. Dior, 5. Prada, 6. Gucci, 7. Saint Laurent, 8. The Row, 9. Loro Piana, 10. Brunello Cucinelli, 11. Bottega Veneta Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for The Row changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Row worldwide held steady, from 131K to 125K. - Across the 12 months ending September 2026, The Row’s share of searches among luxury fashion houses worldwide held steady at 0.42%. ## How did search popularity change for luxury fashion houses worldwide in September 2026? - In September 2026, Louis Vuitton gained share of searches among luxury fashion houses worldwide, from 28.5% to 29.4%. - In September 2026, Chanel gained share of searches among luxury fashion houses worldwide, from 24.1% to 24.9%. - In September 2026, Hermès lost share of searches among luxury fashion houses worldwide, from 16.4% to 13.8%. - Gucci’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8% to 9.3% in September 2026. - Bottega Veneta’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.9% to 4.1% in September 2026. - Saint Laurent’s share of searches among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luxury fashion houses | 131K | 0.42% | 11 | | Nov 2025 | Luxury fashion houses | 109K | 0.33% | 11 | | Dec 2025 | Luxury fashion houses | 118K | 0.29% | 11 | | Jan 2026 | Luxury fashion houses | 109K | 0.28% | 11 | | Feb 2026 | Luxury fashion houses | 92.1K | 0.32% | 11 | | Mar 2026 | Luxury fashion houses | 113K | 0.35% | 11 | | Apr 2026 | Luxury fashion houses | 109K | 0.34% | 11 | | May 2026 | Luxury fashion houses | 113K | 0.33% | 11 | | Jun 2026 | Luxury fashion houses | 109K | 0.32% | 11 | | Jul 2026 | Luxury fashion houses | 109K | 0.35% | 11 | | Aug 2026 | Luxury fashion houses | 109K | 0.36% | 11 | | Sep 2026 | Luxury fashion houses | 125K | 0.42% | 11 | ## How are The Row’s branded searches counted? Brandwave collects information about searches that people make online using The Row’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the row bag” - “the row clothing” ## Which luxury fashion houses compete with The Row? - [Louis Vuitton](/demand/global-en/brands/louis-vuitton) - [Chanel](/demand/global-en/brands/chanel) - [Hermès](/demand/global-en/brands/hermes) - [Gucci](/demand/global-en/brands/gucci) - [Prada](/demand/global-en/brands/prada) - [Loro Piana](/demand/global-en/brands/loro-piana): Head-to-head: /demand/global-en/compare/loro-piana-vs-the-row - [Bottega Veneta](/demand/global-en/brands/bottega-veneta): Head-to-head: /demand/global-en/compare/bottega-veneta-vs-the-row - [Saint Laurent](/demand/global-en/brands/saint-laurent): Head-to-head: /demand/global-en/compare/saint-laurent-vs-the-row - [Brunello Cucinelli](/demand/global-en/brands/brunello-cucinelli): Head-to-head: /demand/global-en/compare/brunello-cucinelli-vs-the-row - [Dior](/demand/global-en/brands/dior): Head-to-head: /demand/global-en/compare/dior-vs-the-row ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Row: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-row This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-row. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.