--- title: "The RealReal: search popularity worldwide" description: "An online consignment marketplace for authenticated second-hand luxury goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-realreal" publisher: "Brandwave" --- # The RealReal: search popularity worldwide An online consignment marketplace for authenticated second-hand luxury goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The RealReal - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among second hand marketplaces**: 0.99% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Second hand marketplaces | 6 | 0.99% | 1M | | Resale fashion platforms | 4 | 2.2% | 1M | | Fashion marketplaces | 6 | 2.9% | 1M | - [Second hand marketplaces](/demand/global-en/categories/second-hand-marketplaces) - [Resale fashion platforms](/demand/global-en/categories/resale-fashion-platforms) - [Fashion marketplaces](/demand/global-en/categories/fashion-marketplaces) ## Top second hand marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The RealReal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. The RealReal is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | eBay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Poshmark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mercari | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | OfferUp | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Depop | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | The RealReal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | ThredUp | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Vinted | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about second hand marketplaces - Asked ChatGPT "Which second hand marketplace should I use?": 1. eBay, 2. OfferUp, 3. Poshmark, 4. Mercari - Asked ChatGPT "What are the best second hand marketplaces?": 1. eBay, 2. Poshmark, 3. Mercari, 4. OfferUp, 5. Depop, 6. The RealReal, 7. ThredUp - Asked ChatGPT "What's the best second hand marketplace for selling pre loved clothes?": 1. Poshmark, 2. Depop, 3. eBay, 4. Mercari, 5. The RealReal - Searched Google, AI Overview "second hand marketplaces": 1. eBay, 2. Mercari, 3. OfferUp, 4. Poshmark, 5. Depop, 6. ThredUp, 7. The RealReal Not named in any answer: Vinted. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for The RealReal changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The RealReal worldwide held steady, from 988K to 1M. - Across the 12 months ending September 2026, The RealReal rose from 8th to 6th among second hand marketplaces worldwide. - Across the 12 months ending September 2026, The RealReal’s share of searches among resale fashion platforms worldwide peaked at 3.7% in January 2026 and was lowest at 2.2% in September 2026. - Across the 12 months ending September 2026, The RealReal rose from 5th to 4th among resale fashion platforms worldwide. - Across the 12 months ending September 2026, The RealReal’s share of searches among fashion marketplaces worldwide peaked at 3.3% in January 2026 and was lowest at 2.1% in November 2025. ## How did search popularity change for second hand marketplaces worldwide in September 2026? - In September 2026, Vinted gained share of searches among second hand marketplaces worldwide, from 31.4% to 35.9%. - In September 2026, eBay lost share of searches among second hand marketplaces worldwide, from 57.5% to 53.7%. - In September 2026, Poshmark lost share of searches among second hand marketplaces worldwide, from 2.3% to 1.8%. - In September 2026, OfferUp rose from 8th to 7th among second hand marketplaces worldwide. - In September 2026, ThredUp fell from 7th to 8th among second hand marketplaces worldwide. - Estimated monthly branded searches for Depop worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026. ## How did search popularity change for resale fashion platforms worldwide in September 2026? - In September 2026, Vinted gained share of searches among resale fashion platforms worldwide, from 78.8% to 81.7%. - In September 2026, Poshmark lost share of searches among resale fashion platforms worldwide, from 5.8% to 4%. - In September 2026, ThredUp lost share of searches among resale fashion platforms worldwide, from 2.6% to 1.8%. - Estimated monthly branded searches for Depop worldwide rose 82.6% over 12 measured months, from 2.2M to 4.1M in September 2026. - Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## How did search popularity change for fashion marketplaces worldwide in September 2026? - In September 2026, Depop gained share of searches among fashion marketplaces worldwide, from 9.5% to 11.5%. - In September 2026, Poshmark lost share of searches among fashion marketplaces worldwide, from 6.4% to 5.1%. - In September 2026, Zalando lost share of searches among fashion marketplaces worldwide, from 58.1% to 57.4%. - ASOS’s share of searches among fashion marketplaces worldwide has lost ground for 3 months in a row, from 14.7% to 14.1% in September 2026. - In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide. - In September 2026, SSENSE fell from 8th to 9th among fashion marketplaces worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Second hand marketplaces | 988K | 1% | 8 | | Nov 2025 | Second hand marketplaces | 988K | 0.92% | 8 | | Dec 2025 | Second hand marketplaces | 1M | 1% | 6 | | Jan 2026 | Second hand marketplaces | 1.2M | 1.2% | 7 | | Feb 2026 | Second hand marketplaces | 988K | 1.1% | 8 | | Mar 2026 | Second hand marketplaces | 988K | 0.9% | 8 | | Apr 2026 | Second hand marketplaces | 988K | 1% | 7 | | May 2026 | Second hand marketplaces | 1M | 1.1% | 6 | | Jun 2026 | Second hand marketplaces | 988K | 1% | 6 | | Jul 2026 | Second hand marketplaces | 988K | 1.1% | 6 | | Aug 2026 | Second hand marketplaces | 1M | 1.1% | 6 | | Sep 2026 | Second hand marketplaces | 1M | 0.99% | 6 | | Oct 2025 | Resale fashion platforms | 988K | 2.7% | 5 | | Nov 2025 | Resale fashion platforms | 988K | 2.7% | 5 | | Dec 2025 | Resale fashion platforms | 1M | 3.3% | 4 | | Jan 2026 | Resale fashion platforms | 1.2M | 3.7% | 5 | | Feb 2026 | Resale fashion platforms | 988K | 3.1% | 5 | | Mar 2026 | Resale fashion platforms | 988K | 2.6% | 5 | | Apr 2026 | Resale fashion platforms | 988K | 2.7% | 5 | | May 2026 | Resale fashion platforms | 1M | 2.8% | 4 | | Jun 2026 | Resale fashion platforms | 988K | 2.7% | 4 | | Jul 2026 | Resale fashion platforms | 988K | 3.1% | 4 | | Aug 2026 | Resale fashion platforms | 1M | 2.7% | 4 | | Sep 2026 | Resale fashion platforms | 1M | 2.2% | 4 | | Oct 2025 | Fashion marketplaces | 988K | 2.8% | 6 | | Nov 2025 | Fashion marketplaces | 988K | 2.1% | 6 | | Dec 2025 | Fashion marketplaces | 1M | 2.6% | 6 | | Jan 2026 | Fashion marketplaces | 1.2M | 3.3% | 6 | | Feb 2026 | Fashion marketplaces | 988K | 3.3% | 6 | | Mar 2026 | Fashion marketplaces | 988K | 2.7% | 6 | | Apr 2026 | Fashion marketplaces | 988K | 2.8% | 6 | | May 2026 | Fashion marketplaces | 1M | 2.9% | 6 | | Jun 2026 | Fashion marketplaces | 988K | 2.9% | 6 | | Jul 2026 | Fashion marketplaces | 988K | 2.9% | 6 | | Aug 2026 | Fashion marketplaces | 1M | 2.9% | 6 | | Sep 2026 | Fashion marketplaces | 1M | 2.9% | 6 | ## How are The RealReal’s branded searches counted? Brandwave collects information about searches that people make online using The RealReal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the realreal” - “therealreal” ## Which second hand marketplaces compete with The RealReal? - [eBay](/demand/global-en/brands/ebay) - [Vinted](/demand/global-en/brands/vinted) - [Depop](/demand/global-en/brands/depop): Head-to-head: /demand/global-en/compare/depop-vs-the-realreal - [Mercari](/demand/global-en/brands/mercari): Head-to-head: /demand/global-en/compare/mercari-vs-the-realreal - [Poshmark](/demand/global-en/brands/poshmark): Head-to-head: /demand/global-en/compare/poshmark-vs-the-realreal - [OfferUp](/demand/global-en/brands/offerup): Head-to-head: /demand/global-en/compare/offerup-vs-the-realreal - [ThredUp](/demand/global-en/brands/thred-up): Head-to-head: /demand/global-en/compare/the-realreal-vs-thred-up ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The RealReal: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-realreal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-realreal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.