--- title: "How popular is The Plug? Searches and AI answers worldwide" description: "The Plug makes a hangover recovery drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-plug-drink" publisher: "Brandwave" --- # How popular is The Plug? Searches and AI answers worldwide The Plug makes a hangover recovery drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Plug - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among hangover remedy brands**: 1.2% ## Where does The Plug compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hangover remedy brands | 6 | 1.2% | 1.3K | - [Hangover remedy brands](/demand/global-en/categories/hangover-remedy-brands) ## Top hangover remedy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Plug did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | ZBiotics | 0 of 3 | 1 of 2 | 1 of 5 | | Cheers | 0 of 3 | 1 of 2 | 1 of 5 | | Myrkl | 1 of 3 | 1 of 2 | 2 of 5 | | No Days Wasted | 0 of 3 | 0 of 2 | 0 of 5 | | Blowfish | 0 of 3 | 1 of 2 | 1 of 5 | | The Plug | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hangover remedy brands - Asked ChatGPT "What's the best hangover cure you can buy?": named none of the brands we track - Asked ChatGPT "Which hangover pills actually work?": 1. Myrkl - Asked ChatGPT "What should I take before drinking to avoid a hangover?": named none of the brands we track - Searched Google, AI Overview "hangover cure": named none of the brands we track - Searched Google, AI Overview "hangover pills": 1. Blowfish, 2. Cheers, 3. Myrkl, 4. ZBiotics Not named in any answer: No Days Wasted and The Plug. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for The Plug changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for The Plug worldwide fell from 1.9K to 1.3K. - Across the 12 months ending October 2026, The Plug’s share of searches among hangover remedy brands worldwide decreased from 2.4% to 1.2%. - Across the 12 months ending October 2026, The Plug’s share of searches among hangover remedy brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.1% in September 2026. ## How did search popularity change for hangover remedy brands worldwide in October 2026? - In October 2026, ZBiotics gained share of searches among hangover remedy brands worldwide, from 64.6% to 66.2%. - In October 2026, No Days Wasted gained share of searches among hangover remedy brands worldwide, from 3.8% to 4.8%. - In October 2026, Myrkl lost share of searches among hangover remedy brands worldwide, from 10.6% to 7.2%. - Estimated monthly branded searches for Cheers worldwide rose 217% over 12 measured months, from 6.1K to 19.4K in October 2026. - Estimated monthly branded searches for Blowfish worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in October 2026. - Estimated monthly branded searches for The Plug worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hangover remedy brands | 1.9K | 2.4% | 6 | | Dec 2025 | Hangover remedy brands | 1.9K | 2% | 6 | | Jan 2026 | Hangover remedy brands | 1.9K | 2.9% | 6 | | Feb 2026 | Hangover remedy brands | 1.3K | 2% | 6 | | Mar 2026 | Hangover remedy brands | 1.3K | 1.7% | 6 | | Apr 2026 | Hangover remedy brands | 1.3K | 1.6% | 6 | | May 2026 | Hangover remedy brands | 1.3K | 1.5% | 6 | | Jun 2026 | Hangover remedy brands | 1.3K | 1.6% | 6 | | Jul 2026 | Hangover remedy brands | 1K | 1.2% | 6 | | Aug 2026 | Hangover remedy brands | 1.3K | 1.4% | 6 | | Sep 2026 | Hangover remedy brands | 1K | 1.1% | 6 | | Oct 2026 | Hangover remedy brands | 1.3K | 1.2% | 6 | ## How are The Plug’s branded searches counted? Brandwave collects information about searches that people make online using The Plug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the plug drink” ## Which hangover remedy brands compete with The Plug? - [ZBiotics](/demand/global-en/brands/zbiotics): Head-to-head: /demand/global-en/compare/the-plug-drink-vs-zbiotics - [Cheers](/demand/global-en/brands/cheers-health): Head-to-head: /demand/global-en/compare/cheers-health-vs-the-plug-drink - [Myrkl](/demand/global-en/brands/myrkl): Head-to-head: /demand/global-en/compare/myrkl-vs-the-plug-drink - [No Days Wasted](/demand/global-en/brands/no-days-wasted): Head-to-head: /demand/global-en/compare/no-days-wasted-vs-the-plug-drink - [Blowfish](/demand/global-en/brands/blowfish): Head-to-head: /demand/global-en/compare/blowfish-vs-the-plug-drink ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is The Plug? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/the-plug-drink This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-plug-drink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.