--- title: "How popular is The Pattern? Searches and AI answers worldwide" description: "The Pattern is an astrology app focused on personality and relationships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-pattern" publisher: "Brandwave" --- # How popular is The Pattern? Searches and AI answers worldwide The Pattern is an astrology app focused on personality and relationships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Pattern - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among astrology apps**: 20% ## Where does The Pattern compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Astrology apps | 2 | 20% | 2.9K | - [Astrology apps](/demand/global-en/categories/astrology-apps) ## Top astrology apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Pattern was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Pattern is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Co-Star | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | CHANI | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Pattern | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | TimePassages | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Sanctuary | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nebula | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about astrology apps - Asked ChatGPT "What's the best astrology app?": 1. CHANI, 2. TimePassages, 3. Co-Star, 4. The Pattern - Asked ChatGPT "Which astrology app gives the most accurate birth chart?": 1. TimePassages - Asked ChatGPT "What's a good app for daily horoscopes and compatibility?": 1. Co-Star, 2. The Pattern, 3. CHANI, 4. TimePassages - Searched Google, AI Overview "astrology app": 1. Co-Star, 2. CHANI, 3. The Pattern, 4. TimePassages, 5. Sanctuary - Searched Google, AI Overview "birth chart": named none of the brands we track Not named in any answer: Nebula. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How has branded search demand for The Pattern changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for The Pattern worldwide fell from 3.6K to 2.9K. - Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide increased from 19.4% to 20%. - Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide peaked at 20.5% in August 2026 and was lowest at 15.4% in July 2026. - Across the 12 months ending October 2026, The Pattern rose from 3rd to 2nd among astrology apps worldwide. ## How did search popularity change for astrology apps worldwide in October 2026? - In October 2026, The Pattern gained share of searches among astrology apps worldwide, from 18.8% to 20%. - In October 2026, CHANI gained share of searches among astrology apps worldwide, from 15.6% to 16.6%. - In October 2026, Nebula gained share of searches among astrology apps worldwide, from 15.6% to 16.6%. - In October 2026, Sanctuary gained share of searches among astrology apps worldwide, from 2.5% to 3.3%. - In October 2026, TimePassages gained share of searches among astrology apps worldwide, from 12.3% to 13.1%. - In October 2026, Co-Star lost share of searches among astrology apps worldwide, from 35.1% to 30.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Astrology apps | 3.6K | 19.4% | 3 | | Dec 2025 | Astrology apps | 3.6K | 16.8% | 3 | | Jan 2026 | Astrology apps | 3.6K | 15.6% | 3 | | Feb 2026 | Astrology apps | 3.6K | 18.4% | 3 | | Mar 2026 | Astrology apps | 3.6K | 17.8% | 3 | | Apr 2026 | Astrology apps | 2.9K | 16.4% | 3 | | May 2026 | Astrology apps | 2.9K | 16.8% | 3 | | Jun 2026 | Astrology apps | 2.9K | 17.4% | 3 | | Jul 2026 | Astrology apps | 2.9K | 15.4% | 4 | | Aug 2026 | Astrology apps | 3.6K | 20.5% | 2 | | Sep 2026 | Astrology apps | 2.9K | 18.8% | 2 | | Oct 2026 | Astrology apps | 2.9K | 20% | 2 | ## How are The Pattern’s branded searches counted? Brandwave collects information about searches that people make online using The Pattern’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the pattern app” ## Which astrology apps compete with The Pattern? - [Co-Star](/demand/global-en/brands/co-star): Head-to-head: /demand/global-en/compare/co-star-vs-the-pattern - [CHANI](/demand/global-en/brands/chani): Head-to-head: /demand/global-en/compare/chani-vs-the-pattern - [Nebula](/demand/global-en/brands/nebula-astrology): Head-to-head: /demand/global-en/compare/nebula-astrology-vs-the-pattern - [TimePassages](/demand/global-en/brands/timepassages): Head-to-head: /demand/global-en/compare/the-pattern-vs-timepassages - [Sanctuary](/demand/global-en/brands/sanctuary-astrology): Head-to-head: /demand/global-en/compare/sanctuary-astrology-vs-the-pattern ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is The Pattern? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/the-pattern This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-pattern. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.