---
title: "The Ordinary: search popularity and Share of Search worldwide"
description: "The Ordinary is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-ordinary-skincare"
publisher: "Brandwave"
---

# The Ordinary: search popularity and Share of Search worldwide

The Ordinary is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Ordinary
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among everyday skincare brands**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Everyday skincare brands | 4 | 3.8% | 199K |

- [Everyday skincare brands](/demand/global-en/categories/everyday-skincare-brands)

## How has branded search demand for The Ordinary changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Ordinary worldwide fell from 225K to 199K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among everyday skincare brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.8% in August 2026.

## How did search popularity change for everyday skincare brands worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
- In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
- The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
- Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Everyday skincare brands | 225K | 4.3% | 4 |
| Nov 2025 | Everyday skincare brands | 286K | 4.9% | 4 |
| Dec 2025 | Everyday skincare brands | 257K | 4.7% | 4 |
| Jan 2026 | Everyday skincare brands | 259K | 4.5% | 4 |
| Feb 2026 | Everyday skincare brands | 232K | 4.4% | 4 |
| Mar 2026 | Everyday skincare brands | 279K | 5.1% | 4 |
| Apr 2026 | Everyday skincare brands | 271K | 4.9% | 4 |
| May 2026 | Everyday skincare brands | 232K | 4.5% | 4 |
| Jun 2026 | Everyday skincare brands | 209K | 4.2% | 4 |
| Jul 2026 | Everyday skincare brands | 205K | 4% | 4 |
| Aug 2026 | Everyday skincare brands | 199K | 3.8% | 4 |
| Sep 2026 | Everyday skincare brands | — | — | — |

## How is The Ordinary measured?

Brandwave collects information about searches that people make online using The Ordinary’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “serum the ordinary”
- “skincare the ordinary”
- “the ordinary niacinamide”
- “the ordinary retinol”
- “theordinary com”

## Which everyday skincare brands compete with The Ordinary?

- [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-the-ordinary-skincare
- [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-the-ordinary-skincare
- [Paula's Choice](/demand/global-en/brands/paula-s-choice): Head-to-head: /demand/global-en/compare/paula-s-choice-vs-the-ordinary-skincare
- [The INKEY List](/demand/global-en/brands/the-inkey-list): Head-to-head: /demand/global-en/compare/the-inkey-list-vs-the-ordinary-skincare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Ordinary: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.