---
title: "The North Face: search popularity and Share of Search worldwide"
description: "The North Face is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-north-face"
publisher: "Brandwave"
---

# The North Face: search popularity and Share of Search worldwide

The North Face is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The North Face
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among puffer jacket brands**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Puffer jacket brands | 3 | 9.3% | 1.8M |
| Hoodies | 3 | 9.9% | 1.8M |
| Jackets | 3 | 22.7% | 1.8M |
| Rain jacket brands | 3 | 24.8% | 1.8M |
| Fleece brands | 3 | 25.3% | 1.8M |
| Ski jackets | 3 | 26.1% | 1.8M |
| Backpack brands | 1 | 64% | 1.8M |

- [Puffer jacket brands](/demand/global-en/categories/puffer-jacket-brands)
- [Hoodies](/demand/global-en/categories/hoodies)
- [Jackets](/demand/global-en/categories/jackets)
- [Rain jacket brands](/demand/global-en/categories/rain-jacket-brands)
- [Fleece brands](/demand/global-en/categories/fleece-brands)
- [Ski jackets](/demand/global-en/categories/ski-jackets)
- [Backpack brands](/demand/global-en/categories/backpack-brands)

## How has branded search demand for The North Face changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The North Face worldwide fell from 3.4M to 1.8M.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among puffer jacket brands worldwide decreased from 12.6% to 9.3%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among puffer jacket brands worldwide peaked at 15% in January 2026 and was lowest at 7.8% in April 2026.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among hoodies worldwide decreased from 13.5% to 9.9%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among hoodies worldwide peaked at 16% in January 2026 and was lowest at 8.3% in April 2026.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide decreased from 24.2% to 22.7%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among jackets worldwide peaked at 27.3% in January 2026 and was lowest at 21.1% in April 2026.
- Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among jackets worldwide.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among rain jacket brands worldwide decreased from 30.5% to 24.8%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among rain jacket brands worldwide peaked at 33.1% in November 2025 and was lowest at 21.5% in June 2026.
- Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among rain jacket brands worldwide.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide decreased from 30.9% to 25.3%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among fleece brands worldwide peaked at 33.5% in November 2025 and was lowest at 22.3% in June 2026.
- Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among fleece brands worldwide.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide decreased from 30.1% to 26.1%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide peaked at 32.4% in November 2025 and was lowest at 24% in June 2026.
- Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among ski jackets worldwide.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among backpack brands worldwide decreased from 88.4% to 64%.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among backpack brands worldwide peaked at 90.9% in November 2025 and was lowest at 64% in August 2026.

## How did search popularity change for puffer jacket brands worldwide in August 2026?

- In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%.
- In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%.
- In August 2026, The North Face lost estimated Share of Search among puffer jacket brands worldwide, from 10.7% to 9.3%.
- In August 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 4.8% to 4.2%.
- Estimated monthly branded searches for Moncler worldwide fell 63.2% over 11 measured months, from 1.8M to 673K in August 2026.

## How did search popularity change for hoodies worldwide in August 2026?

- In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%.
- In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%.
- In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%.
- Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026.

## How did search popularity change for jackets worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.
- In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
- In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
- In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.
- In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.
- Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

## How did search popularity change for rain jacket brands worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%.
- In August 2026, Patagonia lost estimated Share of Search among rain jacket brands worldwide, from 38.6% to 37.1%.
- In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%.
- In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%.
- Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

## How did search popularity change for fleece brands worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%.
- In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 39.7% to 37.9%.
- In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%.
- In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%.
- Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%.
- In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.
- In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%.
- In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
- Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## How did search popularity change for backpack brands worldwide in August 2026?

- In August 2026, JanSport gained estimated Share of Search among backpack brands worldwide, from 20.4% to 23.5%.
- In August 2026, Bellroy gained estimated Share of Search among backpack brands worldwide, from 8.5% to 9.6%.
- In August 2026, The North Face lost estimated Share of Search among backpack brands worldwide, from 68% to 64%.
- In August 2026, Herschel rose from 5th to 4th among backpack brands worldwide.
- In August 2026, Osprey fell from 4th to 5th among backpack brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Puffer jacket brands | 3.4M | 12.6% | 3 |
| Nov 2025 | Puffer jacket brands | 5M | 14.9% | 3 |
| Dec 2025 | Puffer jacket brands | 4.1M | 14.7% | 3 |
| Jan 2026 | Puffer jacket brands | 4.1M | 15% | 3 |
| Feb 2026 | Puffer jacket brands | 2.7M | 14.5% | 3 |
| Mar 2026 | Puffer jacket brands | 2.2M | 10.8% | 3 |
| Apr 2026 | Puffer jacket brands | 1.5M | 7.8% | 3 |
| May 2026 | Puffer jacket brands | 1.8M | 9.3% | 3 |
| Jun 2026 | Puffer jacket brands | 1.5M | 8.9% | 3 |
| Jul 2026 | Puffer jacket brands | 1.8M | 10.7% | 3 |
| Aug 2026 | Puffer jacket brands | 1.8M | 9.3% | 3 |
| Sep 2026 | Puffer jacket brands | — | — | — |
| Oct 2025 | Hoodies | 3.4M | 13.5% | 3 |
| Nov 2025 | Hoodies | 5M | 15.7% | 3 |
| Dec 2025 | Hoodies | 4.1M | 15.6% | 3 |
| Jan 2026 | Hoodies | 4.1M | 16% | 3 |
| Feb 2026 | Hoodies | 2.7M | 15.5% | 3 |
| Mar 2026 | Hoodies | 2.2M | 11.5% | 3 |
| Apr 2026 | Hoodies | 1.5M | 8.3% | 3 |
| May 2026 | Hoodies | 1.8M | 10% | 3 |
| Jun 2026 | Hoodies | 1.5M | 9.7% | 3 |
| Jul 2026 | Hoodies | 1.8M | 11.5% | 3 |
| Aug 2026 | Hoodies | 1.8M | 9.9% | 3 |
| Sep 2026 | Hoodies | — | — | — |
| Oct 2025 | Jackets | 3.4M | 24.2% | 2 |
| Nov 2025 | Jackets | 5M | 25.9% | 2 |
| Dec 2025 | Jackets | 4.1M | 24.3% | 3 |
| Jan 2026 | Jackets | 4.1M | 27.3% | 2 |
| Feb 2026 | Jackets | 2.7M | 26.4% | 2 |
| Mar 2026 | Jackets | 2.2M | 24.2% | 2 |
| Apr 2026 | Jackets | 1.5M | 21.1% | 3 |
| May 2026 | Jackets | 1.8M | 25.1% | 2 |
| Jun 2026 | Jackets | 1.5M | 22.6% | 3 |
| Jul 2026 | Jackets | 1.8M | 26.3% | 2 |
| Aug 2026 | Jackets | 1.8M | 22.7% | 3 |
| Sep 2026 | Jackets | — | — | — |
| Oct 2025 | Rain jacket brands | 3.4M | 30.5% | 2 |
| Nov 2025 | Rain jacket brands | 5M | 33.1% | 2 |
| Dec 2025 | Rain jacket brands | 4.1M | 30.8% | 3 |
| Jan 2026 | Rain jacket brands | 4.1M | 33.1% | 2 |
| Feb 2026 | Rain jacket brands | 2.7M | 30.4% | 2 |
| Mar 2026 | Rain jacket brands | 2.2M | 26.6% | 2 |
| Apr 2026 | Rain jacket brands | 1.5M | 22.2% | 3 |
| May 2026 | Rain jacket brands | 1.8M | 25.8% | 2 |
| Jun 2026 | Rain jacket brands | 1.5M | 21.5% | 3 |
| Jul 2026 | Rain jacket brands | 1.8M | 25.8% | 2 |
| Aug 2026 | Rain jacket brands | 1.8M | 24.8% | 3 |
| Sep 2026 | Rain jacket brands | — | — | — |
| Oct 2025 | Fleece brands | 3.4M | 30.9% | 2 |
| Nov 2025 | Fleece brands | 5M | 33.5% | 2 |
| Dec 2025 | Fleece brands | 4.1M | 31.2% | 3 |
| Jan 2026 | Fleece brands | 4.1M | 33.5% | 2 |
| Feb 2026 | Fleece brands | 2.7M | 30.9% | 2 |
| Mar 2026 | Fleece brands | 2.2M | 27.2% | 2 |
| Apr 2026 | Fleece brands | 1.5M | 22.9% | 3 |
| May 2026 | Fleece brands | 1.8M | 26.5% | 2 |
| Jun 2026 | Fleece brands | 1.5M | 22.3% | 3 |
| Jul 2026 | Fleece brands | 1.8M | 26.5% | 2 |
| Aug 2026 | Fleece brands | 1.8M | 25.3% | 3 |
| Sep 2026 | Fleece brands | — | — | — |
| Oct 2025 | Ski jackets | 3.4M | 30.1% | 2 |
| Nov 2025 | Ski jackets | 5M | 32.4% | 2 |
| Dec 2025 | Ski jackets | 4.1M | 30.5% | 3 |
| Jan 2026 | Ski jackets | 4.1M | 32.3% | 2 |
| Feb 2026 | Ski jackets | 2.7M | 30.1% | 2 |
| Mar 2026 | Ski jackets | 2.2M | 28% | 2 |
| Apr 2026 | Ski jackets | 1.5M | 24.1% | 3 |
| May 2026 | Ski jackets | 1.8M | 27.5% | 2 |
| Jun 2026 | Ski jackets | 1.5M | 24% | 3 |
| Jul 2026 | Ski jackets | 1.8M | 27.8% | 2 |
| Aug 2026 | Ski jackets | 1.8M | 26.1% | 3 |
| Sep 2026 | Ski jackets | — | — | — |
| Oct 2025 | Backpack brands | 3.4M | 88.4% | 1 |
| Nov 2025 | Backpack brands | 5M | 90.9% | 1 |
| Dec 2025 | Backpack brands | 4.1M | 89.1% | 1 |
| Jan 2026 | Backpack brands | 4.1M | 88.6% | 1 |
| Feb 2026 | Backpack brands | 2.7M | 85.1% | 1 |
| Mar 2026 | Backpack brands | 2.2M | 82.4% | 1 |
| Apr 2026 | Backpack brands | 1.5M | 77.4% | 1 |
| May 2026 | Backpack brands | 1.8M | 79% | 1 |
| Jun 2026 | Backpack brands | 1.5M | 73.7% | 1 |
| Jul 2026 | Backpack brands | 1.8M | 68% | 1 |
| Aug 2026 | Backpack brands | 1.8M | 64% | 1 |
| Sep 2026 | Backpack brands | — | — | — |

## How is The North Face measured?

Brandwave collects information about searches that people make online using The North Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the north face”

## Which puffer jacket brands compete with The North Face?

- [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/the-north-face-vs-uniqlo
- [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/patagonia-vs-the-north-face
- [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/kathmandu-vs-the-north-face
- [Moncler](/demand/global-en/brands/moncler): Head-to-head: /demand/global-en/compare/moncler-vs-the-north-face

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The North Face: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.