--- title: "The Macallan: search popularity worldwide" description: "The Macallan is a whisky brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-macallan" publisher: "Brandwave" --- # The Macallan: search popularity worldwide The Macallan is a whisky brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Macallan - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among whisky brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Whisky brands | 6 | 3.3% | 49.5K | - [Whisky brands](/demand/global-en/categories/whisky-brands) ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Macallan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Macallan is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Buffalo Trace | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Glenfiddich | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | The Macallan | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jim Beam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jameson | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Redbreast | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "Which whisky brand should I buy?": 1. Jameson, 2. Buffalo Trace, 3. Johnnie Walker, 4. Glenfiddich - Asked ChatGPT "What are the best whisky brands?": 1. Redbreast, 2. Buffalo Trace, 3. The Macallan, 4. Johnnie Walker - Asked ChatGPT "What's the best whisky brand for gifts for adults?": 1. Glenfiddich, 2. Johnnie Walker, 3. The Macallan, 4. Jameson - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. The Macallan, 3. Glenfiddich, 4. Jim Beam, 5. Buffalo Trace, 6. Jameson, 7. Redbreast - Searched Google, AI Overview "bourbon brands": 1. Jim Beam, 2. Buffalo Trace Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for The Macallan changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Macallan worldwide rose from 27.1K to 49.5K. - Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide increased from 1.7% to 3.3%. - Across the 12 months ending September 2026, The Macallan’s share of searches among whisky brands worldwide peaked at 3.3% in September 2026 and was lowest at 1.5% in December 2025. ## How did search popularity change for whisky brands worldwide in September 2026? - In September 2026, Buffalo Trace gained share of searches among whisky brands worldwide, from 8.9% to 11%. - In September 2026, The Macallan gained share of searches among whisky brands worldwide, from 2.2% to 3.3%. - In September 2026, Glenfiddich lost share of searches among whisky brands worldwide, from 24.2% to 20.1%. - Jim Beam’s share of searches among whisky brands worldwide has gained ground for 3 months in a row, from 16.7% to 20.1% in September 2026. - In September 2026, Johnnie Walker rose from 2nd to 1st among whisky brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Whisky brands | 27.1K | 1.7% | 6 | | Nov 2025 | Whisky brands | 27.1K | 1.6% | 6 | | Dec 2025 | Whisky brands | 40.5K | 1.5% | 6 | | Jan 2026 | Whisky brands | 33.1K | 2% | 6 | | Feb 2026 | Whisky brands | 27.1K | 1.9% | 6 | | Mar 2026 | Whisky brands | 27.1K | 1.9% | 6 | | Apr 2026 | Whisky brands | 27.1K | 1.9% | 6 | | May 2026 | Whisky brands | 27.1K | 1.9% | 6 | | Jun 2026 | Whisky brands | 27.1K | 1.8% | 6 | | Jul 2026 | Whisky brands | 27.1K | 1.9% | 6 | | Aug 2026 | Whisky brands | 33.1K | 2.2% | 6 | | Sep 2026 | Whisky brands | 49.5K | 3.3% | 6 | ## How are The Macallan’s branded searches counted? Brandwave collects information about searches that people make online using The Macallan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the macallan” ## Which whisky brands compete with The Macallan? - [Johnnie Walker](/demand/global-en/brands/johnnie-walker) - [Glenfiddich](/demand/global-en/brands/glenfiddich): Head-to-head: /demand/global-en/compare/glenfiddich-vs-the-macallan - [Jameson](/demand/global-en/brands/jameson): Head-to-head: /demand/global-en/compare/jameson-vs-the-macallan - [Jim Beam](/demand/global-en/brands/jim-beam): Head-to-head: /demand/global-en/compare/jim-beam-vs-the-macallan - [Buffalo Trace](/demand/global-en/brands/buffalo-trace): Head-to-head: /demand/global-en/compare/buffalo-trace-vs-the-macallan - [Redbreast](/demand/global-en/brands/redbreast): Head-to-head: /demand/global-en/compare/redbreast-vs-the-macallan ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Macallan: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-macallan This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-macallan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.