---
title: "The Legend of Zelda: search popularity and Share of Search worldwide"
description: "The Legend of Zelda is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-legend-of-zelda"
publisher: "Brandwave"
---

# The Legend of Zelda: search popularity and Share of Search worldwide

The Legend of Zelda is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Legend of Zelda
- **Owned by**: Nintendo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among game publishers**: 76.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Game publishers | 1 | 76.6% | 673K |

- [Game publishers](/demand/global-en/categories/game-publishers)

## How has branded search demand for The Legend of Zelda changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Legend of Zelda worldwide held steady at 673K.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide decreased from 77.5% to 76.6%.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide peaked at 81.1% in March 2026 and was lowest at 66.2% in January 2026.

## How did search popularity change for game publishers worldwide in August 2026?

- In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
- In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.
- In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.
- In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.
- Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Game publishers | 673K | 77.5% | 1 |
| Nov 2025 | Game publishers | 673K | 79.3% | 1 |
| Dec 2025 | Game publishers | 673K | 74.8% | 1 |
| Jan 2026 | Game publishers | 673K | 66.2% | 1 |
| Feb 2026 | Game publishers | 550K | 74.1% | 1 |
| Mar 2026 | Game publishers | 673K | 81.1% | 1 |
| Apr 2026 | Game publishers | 673K | 79.7% | 1 |
| May 2026 | Game publishers | 673K | 77.8% | 1 |
| Jun 2026 | Game publishers | 673K | 74.8% | 1 |
| Jul 2026 | Game publishers | 550K | 70.9% | 1 |
| Aug 2026 | Game publishers | 673K | 76.6% | 1 |
| Sep 2026 | Game publishers | — | — | — |

## How is The Legend of Zelda measured?

Brandwave collects information about searches that people make online using The Legend of Zelda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zelda”

## Which game publishers compete with The Legend of Zelda?

- [EA Sports FC](/demand/global-en/brands/ea-sports-fc): Head-to-head: /demand/global-en/compare/ea-sports-fc-vs-the-legend-of-zelda
- [Ubisoft](/demand/global-en/brands/ubisoft): Head-to-head: /demand/global-en/compare/the-legend-of-zelda-vs-ubisoft
- [Activision Blizzard](/demand/global-en/brands/activision-blizzard): Head-to-head: /demand/global-en/compare/activision-blizzard-vs-the-legend-of-zelda
- [Square Enix](/demand/global-en/brands/square-enix): Head-to-head: /demand/global-en/compare/square-enix-vs-the-legend-of-zelda
- [Take-Two](/demand/global-en/brands/take-two): Head-to-head: /demand/global-en/compare/take-two-vs-the-legend-of-zelda

## Who owns The Legend of Zelda?

The Legend of Zelda is owned by Nintendo. Brandwave does not track any other brands owned by Nintendo.

- [Nintendo](/demand/global-en/companies/nintendo): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns The Legend of Zelda?

The Legend of Zelda is owned by Nintendo. Brandwave does not track any other brands owned by Nintendo.

## Cite this page

Brandwave. "The Legend of Zelda: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/the-legend-of-zelda

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-legend-of-zelda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.