---
title: "The Guardian: search popularity and Share of Search worldwide"
description: "The Guardian is newspaper. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-guardian"
publisher: "Brandwave"
---

# The Guardian: search popularity and Share of Search worldwide

The Guardian is newspaper. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Guardian
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among newspapers**: 45.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Newspapers | 1 | 45.4% | 4.1M |

- [Newspapers](/demand/global-en/categories/newspapers)

## How has branded search demand for The Guardian changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Guardian worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, The Guardian’s estimated Share of Search among newspapers worldwide increased from 39.2% to 45.4%.
- Across the 11 months ending August 2026, The Guardian’s estimated Share of Search among newspapers worldwide peaked at 45.4% in August 2026 and was lowest at 37.3% in January 2026.

## How did search popularity change for newspapers worldwide in August 2026?

- In August 2026, The Telegraph lost estimated Share of Search among newspapers worldwide, from 5% to 4.1%.
- The Guardian’s estimated Share of Search among newspapers worldwide has gained ground for 3 months in a row, from 42.1% to 45.4% in August 2026.
- The Washington Post’s estimated Share of Search among newspapers worldwide has gained ground for 3 months in a row, from 12.6% to 13.6% in August 2026.
- Estimated monthly branded searches for The Times worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Financial Times worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.
- Estimated monthly branded searches for The New York Times worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Newspapers | 4.1M | 39.2% | 1 |
| Nov 2025 | Newspapers | 4.1M | 40.7% | 1 |
| Dec 2025 | Newspapers | 4.1M | 41.4% | 1 |
| Jan 2026 | Newspapers | 5M | 37.3% | 1 |
| Feb 2026 | Newspapers | 5M | 41.8% | 1 |
| Mar 2026 | Newspapers | 6.1M | 41.4% | 1 |
| Apr 2026 | Newspapers | 5M | 41.3% | 1 |
| May 2026 | Newspapers | 4.1M | 42.1% | 1 |
| Jun 2026 | Newspapers | 4.1M | 44.9% | 1 |
| Jul 2026 | Newspapers | 4.1M | 45% | 1 |
| Aug 2026 | Newspapers | 4.1M | 45.4% | 1 |
| Sep 2026 | Newspapers | — | — | — |

## How is The Guardian measured?

Brandwave collects information about searches that people make online using The Guardian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the guardian”

## Which newspapers compete with The Guardian?

- [The New York Times](/demand/global-en/brands/the-new-york-times): Head-to-head: /demand/global-en/compare/the-guardian-vs-the-new-york-times
- [The Washington Post](/demand/global-en/brands/the-washington-post): Head-to-head: /demand/global-en/compare/the-guardian-vs-the-washington-post
- [Financial Times](/demand/global-en/brands/financial-times): Head-to-head: /demand/global-en/compare/financial-times-vs-the-guardian
- [The Telegraph](/demand/global-en/brands/the-telegraph): Head-to-head: /demand/global-en/compare/the-guardian-vs-the-telegraph
- [The Times](/demand/global-en/brands/the-times): Head-to-head: /demand/global-en/compare/the-guardian-vs-the-times

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Guardian: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/the-guardian

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-guardian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.