---
title: "The Economist: search popularity and Share of Search worldwide"
description: "The Economist is magazine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-economist"
publisher: "Brandwave"
---

# The Economist: search popularity and Share of Search worldwide

The Economist is magazine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Economist
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among magazines**: 35.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Magazines | 2 | 35.6% | 450K |

- [Magazines](/demand/global-en/categories/magazines)

## How has branded search demand for The Economist changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Economist worldwide rose from 368K to 450K.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide increased from 19.6% to 35.6%.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide peaked at 40.3% in July 2026 and was lowest at 19.6% in October 2025.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
- In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.
- In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
- In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
- Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Magazines | 368K | 19.6% | 2 |
| Nov 2025 | Magazines | 450K | 24.6% | 2 |
| Dec 2025 | Magazines | 368K | 24% | 2 |
| Jan 2026 | Magazines | 450K | 25.1% | 2 |
| Feb 2026 | Magazines | 368K | 21.7% | 2 |
| Mar 2026 | Magazines | 450K | 21.6% | 2 |
| Apr 2026 | Magazines | 368K | 22.8% | 2 |
| May 2026 | Magazines | 368K | 23.8% | 2 |
| Jun 2026 | Magazines | 368K | 31.1% | 2 |
| Jul 2026 | Magazines | 550K | 40.3% | 2 |
| Aug 2026 | Magazines | 450K | 35.6% | 2 |
| Sep 2026 | Magazines | — | — | — |

## How is The Economist measured?

Brandwave collects information about searches that people make online using The Economist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “the economist”

## Which magazines compete with The Economist?

- [National Geographic](/demand/global-en/brands/national-geographic): Head-to-head: /demand/global-en/compare/national-geographic-vs-the-economist
- [Vogue](/demand/global-en/brands/vogue): Head-to-head: /demand/global-en/compare/the-economist-vs-vogue
- [Time](/demand/global-en/brands/time): Head-to-head: /demand/global-en/compare/the-economist-vs-time
- [Forbes](/demand/global-en/brands/forbes): Head-to-head: /demand/global-en/compare/forbes-vs-the-economist
- [Wired](/demand/global-en/brands/wired): Head-to-head: /demand/global-en/compare/the-economist-vs-wired

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Economist: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/the-economist

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-economist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.