--- title: "The Company Store: search popularity worldwide" description: "An American bedding and home textiles retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-company-store" publisher: "Brandwave" --- # The Company Store: search popularity worldwide An American bedding and home textiles retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Company Store - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bed sheet brands**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bed sheet brands | 4 | 8.9% | 110K | | Duvet brands | 4 | 11.8% | 110K | | Duvet cover brands | 4 | 13.4% | 110K | - [Bed sheet brands](/demand/global-en/categories/bed-sheet-brands) - [Duvet brands](/demand/global-en/categories/duvet-brands) - [Duvet cover brands](/demand/global-en/categories/duvet-cover-brands) ## Top bed sheet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Company Store was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Company Store is the joint third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Quince | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Company Store | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Parachute | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Threads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slumberdown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bed sheet brands - Asked ChatGPT "Which bed sheet brand should I buy?": 1. Quince, 2. Brooklinen, 3. The Company Store, 4. Parachute - Asked ChatGPT "What are the best bed sheet brands?": 1. Brooklinen, 2. Quince, 3. The Company Store, 4. Parachute - Asked ChatGPT "What's the best bed sheet brand for soft sleep?": 1. Brooklinen, 2. The Company Store - Searched Google, AI Overview "best bed sheets": 1. Parachute, 2. Quince - Searched Google, AI Overview "soft bed sheets": named none of the brands we track Not named in any answer: Sheridan, Emma Sleep, Bed Threads and Slumberdown. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for The Company Store changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Company Store worldwide held steady at 110K. - Across the 12 months ending September 2026, The Company Store’s share of searches among bed sheet brands worldwide decreased from 10% to 8.9%. - Across the 12 months ending September 2026, The Company Store’s share of searches among bed sheet brands worldwide peaked at 11.1% in November 2025 and was lowest at 8.2% in April 2026. - Across the 12 months ending September 2026, The Company Store’s share of searches among duvet brands worldwide decreased from 13.2% to 11.8%. - Across the 12 months ending September 2026, The Company Store’s share of searches among duvet brands worldwide peaked at 13.7% in June 2026 and was lowest at 7% in December 2025. - Across the 12 months ending September 2026, The Company Store’s share of searches among duvet cover brands worldwide decreased from 15.1% to 13.4%. - Across the 12 months ending September 2026, The Company Store’s share of searches among duvet cover brands worldwide peaked at 16.1% in June 2026 and was lowest at 13% in May 2026. ## How did search popularity change for bed sheet brands worldwide in September 2026? - In September 2026, Sheridan gained share of searches among bed sheet brands worldwide, from 35% to 37.8%. - In September 2026, Brooklinen gained share of searches among bed sheet brands worldwide, from 11.5% to 13.4%. - In September 2026, Parachute lost share of searches among bed sheet brands worldwide, from 2.9% to 1.5%. - In September 2026, Quince lost share of searches among bed sheet brands worldwide, from 32.9% to 31.8%. - In September 2026, Emma Sleep lost share of searches among bed sheet brands worldwide, from 5.2% to 4%. - In September 2026, Bed Threads lost share of searches among bed sheet brands worldwide, from 2.8% to 2.2%. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches. - In September 2026, Brooklinen gained share of searches among duvet brands worldwide, from 15.2% to 17.8%. - In September 2026, Emma Sleep lost share of searches among duvet brands worldwide, from 7.7% to 5.6%. - In September 2026, Quince lost share of searches among duvet brands worldwide, from 43.5% to 42.2%. - In September 2026, The Company Store lost share of searches among duvet brands worldwide, from 12.4% to 11.8%. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026. ## How did search popularity change for duvet cover brands worldwide in September 2026? - In September 2026, Brooklinen gained share of searches among duvet cover brands worldwide, from 17.4% to 20.1%. - In September 2026, Cozy Earth gained share of searches among duvet cover brands worldwide, from 14.2% to 16.5%. - In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%. - In September 2026, Parachute lost share of searches among duvet cover brands worldwide, from 4.3% to 2.2%. - In September 2026, The Company Store lost share of searches among duvet cover brands worldwide, from 14.2% to 13.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bed sheet brands | 110K | 10% | 4 | | Nov 2025 | Bed sheet brands | 165K | 11.1% | 4 | | Dec 2025 | Bed sheet brands | 135K | 9.6% | 4 | | Jan 2026 | Bed sheet brands | 110K | 8.7% | 4 | | Feb 2026 | Bed sheet brands | 90.5K | 9.1% | 4 | | Mar 2026 | Bed sheet brands | 110K | 9.7% | 4 | | Apr 2026 | Bed sheet brands | 90.5K | 8.2% | 4 | | May 2026 | Bed sheet brands | 110K | 9.1% | 4 | | Jun 2026 | Bed sheet brands | 110K | 10.2% | 4 | | Jul 2026 | Bed sheet brands | 110K | 10.2% | 4 | | Aug 2026 | Bed sheet brands | 110K | 9.4% | 4 | | Sep 2026 | Bed sheet brands | 110K | 8.9% | 4 | | Oct 2025 | Duvet brands | 110K | 13.2% | 4 | | Nov 2025 | Duvet brands | 165K | 11.7% | 5 | | Dec 2025 | Duvet brands | 135K | 7% | 5 | | Jan 2026 | Duvet brands | 110K | 11.8% | 4 | | Feb 2026 | Duvet brands | 90.5K | 12.9% | 4 | | Mar 2026 | Duvet brands | 110K | 13.1% | 4 | | Apr 2026 | Duvet brands | 90.5K | 11.6% | 4 | | May 2026 | Duvet brands | 110K | 11.7% | 4 | | Jun 2026 | Duvet brands | 110K | 13.7% | 4 | | Jul 2026 | Duvet brands | 110K | 13.4% | 4 | | Aug 2026 | Duvet brands | 110K | 12.4% | 3 | | Sep 2026 | Duvet brands | 110K | 11.8% | 4 | | Oct 2025 | Duvet cover brands | 110K | 15.1% | 4 | | Nov 2025 | Duvet cover brands | 165K | 14.4% | 4 | | Dec 2025 | Duvet cover brands | 135K | 13.1% | 4 | | Jan 2026 | Duvet cover brands | 110K | 14% | 4 | | Feb 2026 | Duvet cover brands | 90.5K | 14.8% | 4 | | Mar 2026 | Duvet cover brands | 110K | 15.4% | 4 | | Apr 2026 | Duvet cover brands | 90.5K | 13.1% | 4 | | May 2026 | Duvet cover brands | 110K | 13% | 4 | | Jun 2026 | Duvet cover brands | 110K | 16.1% | 4 | | Jul 2026 | Duvet cover brands | 110K | 15.9% | 4 | | Aug 2026 | Duvet cover brands | 110K | 14.2% | 4 | | Sep 2026 | Duvet cover brands | 110K | 13.4% | 4 | ## How are The Company Store’s branded searches counted? Brandwave collects information about searches that people make online using The Company Store’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the company store” ## Which bed sheet brands compete with The Company Store? - [Sheridan](/demand/global-en/brands/sheridan): Head-to-head: /demand/global-en/compare/sheridan-vs-the-company-store - [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/quince-vs-the-company-store - [Brooklinen](/demand/global-en/brands/brooklinen): Head-to-head: /demand/global-en/compare/brooklinen-vs-the-company-store - [Emma Sleep](/demand/global-en/brands/emma-sleep): Head-to-head: /demand/global-en/compare/emma-sleep-vs-the-company-store - [Bed Threads](/demand/global-en/brands/bed-threads): Head-to-head: /demand/global-en/compare/bed-threads-vs-the-company-store - [Parachute](/demand/global-en/brands/parachute) - [Slumberdown](/demand/global-en/brands/slumberdown) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Company Store: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-company-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-company-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.