---
title: "The Collective: search popularity worldwide"
description: "The Collective makes yoghurt sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-collective"
publisher: "Brandwave"
---

# The Collective: search popularity worldwide

The Collective makes yoghurt sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Collective
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among yoghurt brands**: 26.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Yoghurt brands | 2 | 26.8% | 135K |

- [Yoghurt brands](/demand/global-en/categories/yoghurt-brands)

## How has branded search demand for The Collective changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for The Collective worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands worldwide increased from 20.7% to 26.8%.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands worldwide peaked at 35.3% in December 2025 and was lowest at 20.7% in October 2025.

## How did search popularity change for yoghurt brands worldwide in August 2026?

- In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 51% to 59.6%.
- In August 2026, The Collective lost estimated Share of Search among yoghurt brands worldwide, from 34.4% to 26.8%.
- In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 12.6% to 12%.
- Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yoghurt brands | 110K | 20.7% | 2 |
| Nov 2025 | Yoghurt brands | 135K | 30.9% | 2 |
| Dec 2025 | Yoghurt brands | 135K | 35.3% | 2 |
| Jan 2026 | Yoghurt brands | 166K | 35.3% | 2 |
| Feb 2026 | Yoghurt brands | 135K | 30.8% | 2 |
| Mar 2026 | Yoghurt brands | 135K | 30.1% | 2 |
| Apr 2026 | Yoghurt brands | 135K | 30.1% | 2 |
| May 2026 | Yoghurt brands | 135K | 30.9% | 2 |
| Jun 2026 | Yoghurt brands | 135K | 31% | 2 |
| Jul 2026 | Yoghurt brands | 135K | 34.4% | 2 |
| Aug 2026 | Yoghurt brands | 135K | 26.8% | 2 |
| Sep 2026 | Yoghurt brands | — | — | — |

## How is The Collective measured?

Brandwave collects information about searches that people make online using The Collective’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “collective yoghurt”
- “the collective”

## Which yoghurt brands compete with The Collective?

- [Chobani](/demand/global-en/brands/chobani): Head-to-head: /demand/global-en/compare/chobani-vs-the-collective
- [Yoplait](/demand/global-en/brands/yoplait): Head-to-head: /demand/global-en/compare/the-collective-vs-yoplait
- [Anchor](/demand/global-en/brands/anchor): Head-to-head: /demand/global-en/compare/anchor-vs-the-collective
- [Gopala](/demand/global-en/brands/gopala): Head-to-head: /demand/global-en/compare/gopala-vs-the-collective

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Collective: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-collective

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.