--- title: "The Chess Store: search popularity worldwide" description: "The Chess Store sells chess sets, boards and pieces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-chess-store" publisher: "Brandwave" --- # The Chess Store: search popularity worldwide The Chess Store sells chess sets, boards and pieces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Chess Store - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among chess sets**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chess sets | 4 | 7.7% | 1K | - [Chess sets](/demand/global-en/categories/chess-sets) ## Top chess sets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Chess Store was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Chess Store is the joint fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | House of Staunton | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Regency Chess | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Wholesale Chess | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | DGT | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Chess Store | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Chessbazaar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chess sets - Asked ChatGPT "Which chess set should I buy?": named none of the brands we track - Asked ChatGPT "What are the best chess set brands?": 1. House of Staunton, 2. Regency Chess, 3. DGT - Asked ChatGPT "What's the best chess set for a home game?": named none of the brands we track - Searched Google, AI Overview "chess sets": 1. House of Staunton, 2. Wholesale Chess, 3. The Chess Store - Searched Google, AI Overview "wooden chess set": 1. House of Staunton Not named in any answer: Chessbazaar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for The Chess Store changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Chess Store worldwide held steady at 1K. - Across the 12 months ending September 2026, The Chess Store’s share of searches among chess sets worldwide increased from 6.5% to 7.7%. - Across the 12 months ending September 2026, The Chess Store’s share of searches among chess sets worldwide peaked at 7.7% in September 2026 and was lowest at 3.4% in April 2026. - Across the 12 months ending September 2026, The Chess Store rose from 5th to 4th among chess sets worldwide. ## How did search popularity change for chess sets worldwide in September 2026? - In September 2026, The Chess Store overtook Regency Chess to rank 4th among chess sets worldwide, with 7.7% of the searches. - In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%. - In September 2026, DGT gained share of searches among chess sets worldwide, from 13% to 14.6%. - In September 2026, Wholesale Chess gained share of searches among chess sets worldwide, from 4.9% to 5.5%. - In September 2026, House of Staunton lost share of searches among chess sets worldwide, from 55.4% to 50.8%. - Estimated monthly branded searches for Regency Chess worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chess sets | 1K | 6.5% | 5 | | Nov 2025 | Chess sets | 1.3K | 6.1% | 5 | | Dec 2025 | Chess sets | 1.9K | 7.7% | 5 | | Jan 2026 | Chess sets | 1.3K | 5.7% | 5 | | Feb 2026 | Chess sets | 1K | 6% | 5 | | Mar 2026 | Chess sets | 1K | 5.2% | 5 | | Apr 2026 | Chess sets | 880 | 3.4% | 6 | | May 2026 | Chess sets | 880 | 4.6% | 5 | | Jun 2026 | Chess sets | 1K | 5.4% | 5 | | Jul 2026 | Chess sets | 1K | 6.3% | 4 | | Aug 2026 | Chess sets | 1K | 6.8% | 5 | | Sep 2026 | Chess sets | 1K | 7.7% | 4 | ## How are The Chess Store’s branded searches counted? Brandwave collects information about searches that people make online using The Chess Store’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the chess store” ## Which chess sets compete with The Chess Store? - [House of Staunton](/demand/global-en/brands/house-of-staunton): Head-to-head: /demand/global-en/compare/house-of-staunton-vs-the-chess-store - [Chessbazaar](/demand/global-en/brands/chessbazaar): Head-to-head: /demand/global-en/compare/chessbazaar-vs-the-chess-store - [DGT](/demand/global-en/brands/dgt-chess): Head-to-head: /demand/global-en/compare/dgt-chess-vs-the-chess-store - [Regency Chess](/demand/global-en/brands/regency-chess): Head-to-head: /demand/global-en/compare/regency-chess-vs-the-chess-store - [Wholesale Chess](/demand/global-en/brands/wholesale-chess): Head-to-head: /demand/global-en/compare/the-chess-store-vs-wholesale-chess ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Chess Store: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-chess-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-chess-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.