---
title: "The Bump: search popularity worldwide"
description: "The Bump is a pregnancy or baby app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/the-bump"
publisher: "Brandwave"
---

# The Bump: search popularity worldwide

The Bump is a pregnancy or baby app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Bump
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among pregnancy and baby apps**: 44.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pregnancy and baby apps | 2 | 44.9% | 368K |

- [Pregnancy and baby apps](/demand/global-en/categories/pregnancy-and-baby-apps)

## How has branded search demand for The Bump changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Bump worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, The Bump’s estimated Share of Search among pregnancy and baby apps worldwide increased from 35.3% to 44.9%.

## How did search popularity change for pregnancy and baby apps worldwide in September 2026?

- Estimated monthly branded searches for The Bump worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
- Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
- Estimated monthly branded searches for Huckleberry worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pregnancy and baby apps | 301K | 35.3% | 2 |
| Nov 2025 | Pregnancy and baby apps | 301K | 35.3% | 2 |
| Dec 2025 | Pregnancy and baby apps | 301K | 35.3% | 2 |
| Jan 2026 | Pregnancy and baby apps | 301K | 40% | 2 |
| Feb 2026 | Pregnancy and baby apps | 246K | 40% | 2 |
| Mar 2026 | Pregnancy and baby apps | 301K | 40% | 2 |
| Apr 2026 | Pregnancy and baby apps | 301K | 40% | 2 |
| May 2026 | Pregnancy and baby apps | 301K | 40% | 2 |
| Jun 2026 | Pregnancy and baby apps | 301K | 40% | 2 |
| Jul 2026 | Pregnancy and baby apps | 301K | 40% | 2 |
| Aug 2026 | Pregnancy and baby apps | 368K | 44.9% | 2 |
| Sep 2026 | Pregnancy and baby apps | 368K | 44.9% | 2 |

## How is The Bump measured?

Brandwave collects information about searches that people make online using The Bump’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bump”

## Which pregnancy and baby apps compete with The Bump?

- [Huckleberry](/demand/global-en/brands/huckleberry): Head-to-head: /demand/global-en/compare/huckleberry-vs-the-bump
- [BabyCentre](/demand/global-en/brands/babycentre): Head-to-head: /demand/global-en/compare/babycentre-vs-the-bump

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Bump: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/the-bump

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-bump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.