--- title: "How popular is The Army Painter? Searches and AI answers worldwide" description: "The Army Painter makes paints and brushes for miniatures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/the-army-painter" publisher: "Brandwave" --- # How popular is The Army Painter? Searches and AI answers worldwide The Army Painter makes paints and brushes for miniatures. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Army Painter - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among miniature paint brands**: 6.8% ## Where does The Army Painter compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Miniature paint brands | 7 | 6.8% | 9.9K | - [Miniature paint brands](/demand/global-en/categories/miniature-paint-brands) ## Top miniature paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Army Painter appeared in all four answers. The Army Painter is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about miniature paint brands - Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies - Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies - Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo - Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for The Army Painter changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for The Army Painter worldwide fell from 14.8K to 9.9K. - Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide decreased from 7.7% to 6.8%. - Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide peaked at 7.7% in November 2025 and was lowest at 5.2% in April 2026. - Across the 12 months ending October 2026, The Army Painter fell from 5th to 7th among miniature paint brands worldwide. ## How did search popularity change for miniature paint brands worldwide in October 2026? - In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%. - In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%. - In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%. - Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026. - Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026. - Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Miniature paint brands | 14.8K | 7.7% | 5 | | Dec 2025 | Miniature paint brands | 9.9K | 5.9% | 7 | | Jan 2026 | Miniature paint brands | 12.1K | 6.5% | 7 | | Feb 2026 | Miniature paint brands | 9.9K | 6.3% | 7 | | Mar 2026 | Miniature paint brands | 9.9K | 6% | 7 | | Apr 2026 | Miniature paint brands | 8.1K | 5.2% | 7 | | May 2026 | Miniature paint brands | 9.9K | 6.6% | 7 | | Jun 2026 | Miniature paint brands | 8.1K | 5.6% | 7 | | Jul 2026 | Miniature paint brands | 8.1K | 5.4% | 7 | | Aug 2026 | Miniature paint brands | 9.9K | 6.2% | 7 | | Sep 2026 | Miniature paint brands | 8.1K | 5.6% | 7 | | Oct 2026 | Miniature paint brands | 9.9K | 6.8% | 7 | ## How are The Army Painter’s branded searches counted? Brandwave collects information about searches that people make online using The Army Painter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the army painter” ## Which miniature paint brands compete with The Army Painter? - [Green Stuff World](/demand/global-en/brands/green-stuff-world) - [AK Interactive](/demand/global-en/brands/ak-interactive) - [Vallejo](/demand/global-en/brands/vallejo) - [Monument Hobbies](/demand/global-en/brands/monument-hobbies): Head-to-head: /demand/global-en/compare/monument-hobbies-vs-the-army-painter - [Citadel](/demand/global-en/brands/citadel): Head-to-head: /demand/global-en/compare/citadel-vs-the-army-painter - [Tamiya](/demand/global-en/brands/tamiya): Head-to-head: /demand/global-en/compare/tamiya-vs-the-army-painter - [Scale75](/demand/global-en/brands/scale75): Head-to-head: /demand/global-en/compare/scale75-vs-the-army-painter - [AMMO by Mig Jimenez](/demand/global-en/brands/ammo-by-mig): Head-to-head: /demand/global-en/compare/ammo-by-mig-vs-the-army-painter - [Reaper Miniatures](/demand/global-en/brands/reaper-miniatures) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is The Army Painter? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/the-army-painter This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/the-army-painter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.