---
title: "Thales: search popularity and Share of Search worldwide"
description: "Thales is defence and rail systems maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/thales"
publisher: "Brandwave"
---

# Thales: search popularity and Share of Search worldwide

Thales is defence and rail systems maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thales
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among railway software**: 34.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Railway software | 2 | 34.6% | 246K |

- [Railway software](/demand/global-en/categories/railway-software)

## How has branded search demand for Thales changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thales worldwide fell from 368K to 246K.
- Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide decreased from 37.8% to 34.6%.
- Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide peaked at 41.9% in February 2026 and was lowest at 32.1% in April 2026.
- Across the 11 months ending August 2026, Thales fell from 1st to 2nd among railway software worldwide.

## How did search popularity change for railway software worldwide in August 2026?

- In August 2026, Alstom overtook Thales to take the highest estimated Share of Search among railway software worldwide, at 34.6%.
- In August 2026, Trimble gained estimated Share of Search among railway software worldwide, from 17.4% to 19%.
- In August 2026, Thales lost estimated Share of Search among railway software worldwide, from 38.8% to 34.6%.
- Estimated monthly branded searches for Wabtec worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Hitachi Rail worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Siemens Mobility worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Railway software | 368K | 37.8% | 1 |
| Nov 2025 | Railway software | 368K | 39.6% | 1 |
| Dec 2025 | Railway software | 301K | 39% | 1 |
| Jan 2026 | Railway software | 368K | 39.2% | 1 |
| Feb 2026 | Railway software | 368K | 41.9% | 1 |
| Mar 2026 | Railway software | 368K | 37.8% | 1 |
| Apr 2026 | Railway software | 301K | 32.1% | 2 |
| May 2026 | Railway software | 301K | 37.5% | 1 |
| Jun 2026 | Railway software | 301K | 36.9% | 1 |
| Jul 2026 | Railway software | 301K | 38.8% | 1 |
| Aug 2026 | Railway software | 246K | 34.6% | 2 |
| Sep 2026 | Railway software | — | — | — |

## How is Thales measured?

Brandwave collects information about searches that people make online using Thales’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thales”

## Which railway software compete with Thales?

- [Alstom](/demand/global-en/brands/alstom): Head-to-head: /demand/global-en/compare/alstom-vs-thales
- [Trimble](/demand/global-en/brands/trimble): Head-to-head: /demand/global-en/compare/thales-vs-trimble
- [Wabtec](/demand/global-en/brands/wabtec): Head-to-head: /demand/global-en/compare/thales-vs-wabtec
- [Hitachi Rail](/demand/global-en/brands/hitachi-rail): Head-to-head: /demand/global-en/compare/hitachi-rail-vs-thales
- [Siemens Mobility](/demand/global-en/brands/siemens-mobility): Head-to-head: /demand/global-en/compare/siemens-mobility-vs-thales

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thales: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/thales

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thales. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.