--- title: "Tesla: search popularity and Share of Search worldwide" description: "TESLA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tesla" publisher: "Brandwave" --- # Tesla: search popularity and Share of Search worldwide TESLA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tesla - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among electric car brands**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electric car brands | 2 | 19% | 7.5M | | Home battery brands | 1 | 53.9% | 7.5M | - [Electric car brands](/demand/global-en/categories/electric-car-brands) - [Home battery brands](/demand/global-en/categories/home-battery-brands) ## How has branded search demand for Tesla changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tesla worldwide fell from 9.1M to 7.5M. - Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric car brands worldwide decreased from 21.3% to 19%. - Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric car brands worldwide peaked at 21.5% in April 2026 and was lowest at 17.4% in January 2026. - Across the 11 months ending August 2026, Tesla fell from 1st to 2nd among electric car brands worldwide. - Across the 11 months ending August 2026, Tesla’s estimated Share of Search among home battery brands worldwide decreased from 58.7% to 53.9%. - Across the 11 months ending August 2026, Tesla’s estimated Share of Search among home battery brands worldwide peaked at 58.8% in December 2025 and was lowest at 48.9% in March 2026. ## How did search popularity change for electric car brands worldwide in August 2026? - In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%. - BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026. - In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide. - In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide. - Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. - Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## How did search popularity change for home battery brands worldwide in August 2026? - Estimated monthly branded searches for Enphase worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for Sungrow worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. - Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electric car brands | 9.1M | 21.3% | 1 | | Nov 2025 | Electric car brands | 7.5M | 18.9% | 3 | | Dec 2025 | Electric car brands | 7.5M | 20.2% | 2 | | Jan 2026 | Electric car brands | 7.5M | 17.4% | 4 | | Feb 2026 | Electric car brands | 7.5M | 18.9% | 2 | | Mar 2026 | Electric car brands | 7.5M | 17.5% | 4 | | Apr 2026 | Electric car brands | 9.1M | 21.5% | 1 | | May 2026 | Electric car brands | 7.5M | 18.3% | 3 | | Jun 2026 | Electric car brands | 7.5M | 20.3% | 1 | | Jul 2026 | Electric car brands | 7.5M | 19.4% | 2 | | Aug 2026 | Electric car brands | 7.5M | 19% | 2 | | Sep 2026 | Electric car brands | — | — | — | | Oct 2025 | Home battery brands | 9.1M | 58.7% | 1 | | Nov 2025 | Home battery brands | 7.5M | 53.9% | 1 | | Dec 2025 | Home battery brands | 7.5M | 58.8% | 1 | | Jan 2026 | Home battery brands | 7.5M | 49.1% | 2 | | Feb 2026 | Home battery brands | 7.5M | 53.9% | 1 | | Mar 2026 | Home battery brands | 7.5M | 48.9% | 2 | | Apr 2026 | Home battery brands | 9.1M | 54% | 1 | | May 2026 | Home battery brands | 7.5M | 49.1% | 2 | | Jun 2026 | Home battery brands | 7.5M | 53.7% | 1 | | Jul 2026 | Home battery brands | 7.5M | 54% | 1 | | Aug 2026 | Home battery brands | 7.5M | 53.9% | 1 | | Sep 2026 | Home battery brands | — | — | — | ## How is Tesla measured? Brandwave collects information about searches that people make online using Tesla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tesla” ## Which electric car brands compete with Tesla? - [Volkswagen](/demand/global-en/brands/volkswagen): Head-to-head: /demand/global-en/compare/tesla-vs-volkswagen - [BYD](/demand/global-en/brands/byd): Head-to-head: /demand/global-en/compare/byd-vs-tesla - [Hyundai](/demand/global-en/brands/hyundai): Head-to-head: /demand/global-en/compare/hyundai-vs-tesla - [Kia](/demand/global-en/brands/kia): Head-to-head: /demand/global-en/compare/kia-vs-tesla - [Nissan](/demand/global-en/brands/nissan): Head-to-head: /demand/global-en/compare/nissan-vs-tesla - [Rivian](/demand/global-en/brands/rivian) - [Polestar](/demand/global-en/brands/polestar) - [Lucid Motors](/demand/global-en/brands/lucid-motors) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tesla: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tesla This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tesla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.