--- title: "TERRO: search popularity worldwide" description: "TERRO makes ant baits and insect traps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/terro" publisher: "Brandwave" --- # TERRO: search popularity worldwide TERRO makes ant baits and insect traps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TERRO - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pest control brands**: 37.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pest control brands | 2 | 37.3% | 124K | - [Pest control brands](/demand/global-en/categories/pest-control-brands) ## Top pest control brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TERRO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TERRO is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ortho | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TERRO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Raid | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Rentokil | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Yates | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naprogesic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Combat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pest control brands - Asked ChatGPT "Which pest control brand should I buy?": 1. Ortho, 2. TERRO, 3. Raid - Asked ChatGPT "What are the best pest control brands?": 1. Ortho, 2. TERRO - Asked ChatGPT "What's the best pest control brand for home pest problems?": 1. Ortho, 2. TERRO, 3. Raid - Searched Google, AI Overview "pest control brands": 1. Ortho, 2. Raid, 3. Rentokil Not named in any answer: Yates, Naprogesic and Combat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for TERRO changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TERRO worldwide rose from 55.3K to 124K. - Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide increased from 20.6% to 37.3%. - Across the 12 months ending September 2026, TERRO’s share of searches among pest control brands worldwide peaked at 49.8% in April 2026 and was lowest at 20.6% in October 2025. ## How did search popularity change for pest control brands worldwide in September 2026? - In September 2026, Rentokil overtook TERRO to become the leader among pest control brands worldwide, with 40.8% of the searches. - In September 2026, Yates gained share of searches among pest control brands worldwide, from 10.3% to 12.2%. - In September 2026, Naprogesic gained share of searches among pest control brands worldwide, from 6.9% to 8.2%. - In September 2026, TERRO lost share of searches among pest control brands worldwide, from 46.8% to 37.3%. - Estimated monthly branded searches for Raid worldwide rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026. - Estimated monthly branded searches for Combat worldwide rose 50% over 12 measured months, from 140 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pest control brands | 55.3K | 20.6% | 2 | | Nov 2025 | Pest control brands | 51.2K | 22.2% | 2 | | Dec 2025 | Pest control brands | 51.2K | 22.9% | 2 | | Jan 2026 | Pest control brands | 60.2K | 25.1% | 2 | | Feb 2026 | Pest control brands | 66.2K | 27.8% | 2 | | Mar 2026 | Pest control brands | 115K | 39.4% | 1 | | Apr 2026 | Pest control brands | 185K | 49.8% | 1 | | May 2026 | Pest control brands | 160K | 46.5% | 1 | | Jun 2026 | Pest control brands | 160K | 44.3% | 1 | | Jul 2026 | Pest control brands | 185K | 45.8% | 1 | | Aug 2026 | Pest control brands | 185K | 46.8% | 1 | | Sep 2026 | Pest control brands | 124K | 37.3% | 2 | ## How are TERRO’s branded searches counted? Brandwave collects information about searches that people make online using TERRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “terro” - “terro ant bait” ## Which pest control brands compete with TERRO? - [Rentokil](/demand/global-en/brands/rentokil): Head-to-head: /demand/global-en/compare/rentokil-vs-terro - [Yates](/demand/global-en/brands/yates): Head-to-head: /demand/global-en/compare/terro-vs-yates - [Naprogesic](/demand/global-en/brands/naprogesic): Head-to-head: /demand/global-en/compare/naprogesic-vs-terro - [Raid](/demand/global-en/brands/raid): Head-to-head: /demand/global-en/compare/raid-vs-terro - [Combat](/demand/global-en/brands/combat): Head-to-head: /demand/global-en/compare/combat-vs-terro - [Ortho](/demand/global-en/brands/ortho) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TERRO: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/terro This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/terro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.