---
title: "TENA: search popularity worldwide"
description: "TENA makes incontinence products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tena"
publisher: "Brandwave"
---

# TENA: search popularity worldwide

TENA makes incontinence products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TENA
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among incontinence brands**: 37.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Incontinence brands | 2 | 37.5% | 165K |

- [Incontinence brands](/demand/global-en/categories/incontinence-brands)

## How has branded search demand for TENA changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for TENA worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide decreased from 42.2% to 37.5%.
- Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide peaked at 44% in August 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, TENA fell from 1st to 2nd among incontinence brands worldwide.

## How did search popularity change for incontinence brands worldwide in September 2026?

- In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.5% estimated Share of Search.
- In September 2026, Poise gained estimated Share of Search among incontinence brands worldwide, from 19.8% to 25%.
- In September 2026, TENA lost estimated Share of Search among incontinence brands worldwide, from 44% to 37.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Incontinence brands | 201K | 42.2% | 1 |
| Nov 2025 | Incontinence brands | 201K | 42.2% | 1 |
| Dec 2025 | Incontinence brands | 165K | 37.5% | 2 |
| Jan 2026 | Incontinence brands | 165K | 33.3% | 3 |
| Feb 2026 | Incontinence brands | 165K | 39.2% | 2 |
| Mar 2026 | Incontinence brands | 165K | 37.5% | 2 |
| Apr 2026 | Incontinence brands | 165K | 39.2% | 2 |
| May 2026 | Incontinence brands | 165K | 39.2% | 2 |
| Jun 2026 | Incontinence brands | 165K | 39.2% | 2 |
| Jul 2026 | Incontinence brands | 165K | 39.2% | 2 |
| Aug 2026 | Incontinence brands | 201K | 44% | 1 |
| Sep 2026 | Incontinence brands | 165K | 37.5% | 2 |

## How is TENA measured?

Brandwave collects information about searches that people make online using TENA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tena”

## Which incontinence brands compete with TENA?

- [Depend](/demand/global-en/brands/depend): Head-to-head: /demand/global-en/compare/depend-vs-tena
- [Poise](/demand/global-en/brands/poise): Head-to-head: /demand/global-en/compare/poise-vs-tena

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TENA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tena

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.