--- title: "Telegram: search popularity worldwide" description: "A cloud-based messaging app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/telegram" publisher: "Brandwave" --- # Telegram: search popularity worldwide A cloud-based messaging app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Telegram - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among messaging apps**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Messaging apps | 2 | 8.8% | 31.1M | - [Messaging apps](/demand/global-en/categories/messaging-apps) ## Top messaging apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Telegram appeared in all five answers. Telegram is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WhatsApp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Signal | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Telegram | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Messenger | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Discord | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Viber | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | WeChat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about messaging apps - Asked ChatGPT "Which messaging app should I use?": 1. WhatsApp, 2. Signal, 3. Telegram - Asked ChatGPT "What are the best messaging apps?": 1. Signal, 2. WhatsApp, 3. Telegram, 4. Messenger, 5. Discord - Asked ChatGPT "What's the best messaging app for everyday chat?": 1. WhatsApp, 2. Signal, 3. Telegram - Searched Google, AI Overview "messaging apps": 1. WhatsApp, 2. Signal, 3. Telegram, 4. Messenger, 5. Viber, 6. Discord - Searched Google, AI Overview "secure messaging app": 1. Signal, 2. WhatsApp, 3. Telegram Not named in any answer: WeChat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Telegram changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Telegram worldwide held steady, from 31.2M to 31.1M. - Across the 12 months ending September 2026, Telegram’s share of searches among messaging apps worldwide decreased from 9.9% to 8.8%. - Across the 12 months ending September 2026, Telegram’s share of searches among messaging apps worldwide peaked at 12.3% in June 2026 and was lowest at 8.8% in September 2026. - Across the 12 months ending September 2026, Telegram rose from 3rd to 2nd among messaging apps worldwide. ## How did search popularity change for messaging apps worldwide in September 2026? - In September 2026, WhatsApp gained share of searches among messaging apps worldwide, from 72.7% to 78.1%. - In September 2026, Discord lost share of searches among messaging apps worldwide, from 12% to 8.6%. - In September 2026, Telegram lost share of searches among messaging apps worldwide, from 10% to 8.8%. - In September 2026, Messenger lost share of searches among messaging apps worldwide, from 4.4% to 3.8%. - Estimated monthly branded searches for Viber worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026. - Estimated monthly branded searches for Signal worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Messaging apps | 31.2M | 9.9% | 3 | | Nov 2025 | Messaging apps | 31.2M | 10% | 3 | | Dec 2025 | Messaging apps | 31.2M | 11.6% | 3 | | Jan 2026 | Messaging apps | 31.2M | 11.6% | 3 | | Feb 2026 | Messaging apps | 31.1M | 11.8% | 2 | | Mar 2026 | Messaging apps | 31.2M | 10% | 3 | | Apr 2026 | Messaging apps | 31.1M | 10.2% | 2 | | May 2026 | Messaging apps | 31.2M | 10% | 3 | | Jun 2026 | Messaging apps | 38.2M | 12.3% | 2 | | Jul 2026 | Messaging apps | 31.2M | 10.3% | 2 | | Aug 2026 | Messaging apps | 31.2M | 10% | 3 | | Sep 2026 | Messaging apps | 31.1M | 8.8% | 2 | ## How are Telegram’s branded searches counted? Brandwave collects information about searches that people make online using Telegram’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “telegram” - “telegram app” ## Which messaging apps compete with Telegram? - [WhatsApp](/demand/global-en/brands/whatsapp): Head-to-head: /demand/global-en/compare/telegram-vs-whatsapp - [Discord](/demand/global-en/brands/discord): Head-to-head: /demand/global-en/compare/discord-vs-telegram - [Messenger](/demand/global-en/brands/messenger): Head-to-head: /demand/global-en/compare/messenger-vs-telegram - [Signal](/demand/global-en/brands/signal): Head-to-head: /demand/global-en/compare/signal-vs-telegram - [Viber](/demand/global-en/brands/viber): Head-to-head: /demand/global-en/compare/telegram-vs-viber - [WeChat](/demand/global-en/brands/wechat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Telegram: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/telegram This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/telegram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.