--- title: "Tealium: search popularity and Share of Search worldwide" description: "Tealium is a customer data platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tealium" publisher: "Brandwave" --- # Tealium: search popularity and Share of Search worldwide Tealium is a customer data platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tealium - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tag management platforms**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tag management platforms | 2 | 1.4% | 8.1K | | Customer data platforms | 3 | 13.1% | 8.1K | - [Tag management platforms](/demand/global-en/categories/tag-management-platforms) - [Customer data platforms](/demand/global-en/categories/customer-data-platforms) ## How has branded search demand for Tealium changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tealium worldwide fell from 12.1K to 8.1K. - Across the 11 months ending August 2026, Tealium’s estimated Share of Search among tag management platforms worldwide decreased from 2.1% to 1.4%. - Across the 11 months ending August 2026, Tealium’s estimated Share of Search among customer data platforms worldwide peaked at 13.2% in July 2026 and was lowest at 9% in April 2026. ## How did search popularity change for tag management platforms worldwide in August 2026? - Estimated monthly branded searches for Adobe Launch worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026. - Estimated monthly branded searches for Ensighten worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026. - Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026. - Estimated monthly branded searches for Tealium worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. ## How did search popularity change for customer data platforms worldwide in August 2026? - In August 2026, Lytics gained estimated Share of Search among customer data platforms worldwide, from 19.7% to 23.9%. - In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 10.9% to 8.9%. - In August 2026, Hightouch lost estimated Share of Search among customer data platforms worldwide, from 46.7% to 45.7%. - In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 4% to 3.1%. - Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026. - Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tag management platforms | 12.1K | 2.1% | 2 | | Nov 2025 | Tag management platforms | 9.9K | 1.7% | 2 | | Dec 2025 | Tag management platforms | 8.1K | 1.7% | 2 | | Jan 2026 | Tag management platforms | 9.9K | 1.7% | 2 | | Feb 2026 | Tag management platforms | 9.9K | 1.7% | 2 | | Mar 2026 | Tag management platforms | 9.9K | 1.4% | 2 | | Apr 2026 | Tag management platforms | 8.1K | 1.4% | 2 | | May 2026 | Tag management platforms | 8.1K | 1.4% | 2 | | Jun 2026 | Tag management platforms | 8.1K | 1.2% | 2 | | Jul 2026 | Tag management platforms | 8.1K | 1.4% | 2 | | Aug 2026 | Tag management platforms | 8.1K | 1.4% | 2 | | Sep 2026 | Tag management platforms | — | — | — | | Oct 2025 | Customer data platforms | 12.1K | 13.1% | 3 | | Nov 2025 | Customer data platforms | 9.9K | 12.8% | 3 | | Dec 2025 | Customer data platforms | 8.1K | 11.2% | 3 | | Jan 2026 | Customer data platforms | 9.9K | 12.2% | 3 | | Feb 2026 | Customer data platforms | 9.9K | 12.3% | 3 | | Mar 2026 | Customer data platforms | 9.9K | 11.9% | 3 | | Apr 2026 | Customer data platforms | 8.1K | 9% | 3 | | May 2026 | Customer data platforms | 8.1K | 9.6% | 3 | | Jun 2026 | Customer data platforms | 8.1K | 12.6% | 3 | | Jul 2026 | Customer data platforms | 8.1K | 13.2% | 3 | | Aug 2026 | Customer data platforms | 8.1K | 13.1% | 3 | | Sep 2026 | Customer data platforms | — | — | — | ## How is Tealium measured? Brandwave collects information about searches that people make online using Tealium’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tealium” ## Which tag management platforms compete with Tealium? - [Google Tag Manager](/demand/global-en/brands/google-tag-manager): Head-to-head: /demand/global-en/compare/google-tag-manager-vs-tealium - [Twilio Segment](/demand/global-en/brands/segment): Head-to-head: /demand/global-en/compare/segment-vs-tealium - [Adobe Launch](/demand/global-en/brands/adobe-launch): Head-to-head: /demand/global-en/compare/adobe-launch-vs-tealium - [Ensighten](/demand/global-en/brands/ensighten): Head-to-head: /demand/global-en/compare/ensighten-vs-tealium ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tealium: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tealium This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tealium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.