---
title: "TCL: search popularity worldwide"
description: "TCL is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tcl"
publisher: "Brandwave"
---

# TCL: search popularity worldwide

TCL is an electronics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TCL
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among television brands**: 18.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Television brands | 2 | 18.7% | 1M |

- [Television brands](/demand/global-en/categories/television-brands)

## How has branded search demand for TCL changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TCL worldwide fell from 1.2M to 1M.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide decreased from 23.2% to 18.7%.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among television brands worldwide peaked at 23.8% in March 2026 and was lowest at 18.5% in December 2025.

## How did search popularity change for television brands worldwide in August 2026?

- In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%.
- In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.
- In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%.
- Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
- Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Television brands | 1.2M | 23.2% | 2 |
| Nov 2025 | Television brands | 1.2M | 20.9% | 2 |
| Dec 2025 | Television brands | 1M | 18.5% | 2 |
| Jan 2026 | Television brands | 1.2M | 21.4% | 2 |
| Feb 2026 | Television brands | 1M | 20.8% | 2 |
| Mar 2026 | Television brands | 1.2M | 23.8% | 2 |
| Apr 2026 | Television brands | 1M | 21.3% | 2 |
| May 2026 | Television brands | 1M | 20.6% | 2 |
| Jun 2026 | Television brands | 1.2M | 23.3% | 2 |
| Jul 2026 | Television brands | 1M | 18.6% | 2 |
| Aug 2026 | Television brands | 1M | 18.7% | 2 |
| Sep 2026 | Television brands | — | — | — |

## How is TCL measured?

Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tcl”

## Which television brands compete with TCL?

- [Sony](/demand/global-en/brands/sony): Head-to-head: /demand/global-en/compare/sony-vs-tcl
- [Hisense](/demand/global-en/brands/hisense): Head-to-head: /demand/global-en/compare/hisense-vs-tcl
- [LG](/demand/global-en/brands/lg): Head-to-head: /demand/global-en/compare/lg-vs-tcl
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/samsung-vs-tcl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TCL: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tcl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.