---
title: "TCGplayer: search popularity and Share of Search worldwide"
description: "TCGplayer is trading card marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tcgplayer"
publisher: "Brandwave"
---

# TCGplayer: search popularity and Share of Search worldwide

TCGplayer is trading card marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TCGplayer
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among trading card shops**: 94.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trading card shops | 1 | 94.1% | 2.7M |

- [Trading card shops](/demand/global-en/categories/trading-card-shops)

## How has branded search demand for TCGplayer changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TCGplayer worldwide rose from 2.2M to 2.7M.
- Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide increased from 92.6% to 94.1%.
- Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide peaked at 94.1% in July 2026 and was lowest at 90.5% in January 2026.

## How did search popularity change for trading card shops worldwide in August 2026?

- Cardmarket’s estimated Share of Search among trading card shops worldwide has lost ground for 3 months in a row, from 2.5% to 0.76% in August 2026.
- Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
- Estimated monthly branded searches for Star City Games worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
- Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trading card shops | 2.2M | 92.6% | 1 |
| Nov 2025 | Trading card shops | 2.2M | 91.3% | 1 |
| Dec 2025 | Trading card shops | 2.2M | 90.9% | 1 |
| Jan 2026 | Trading card shops | 2.2M | 90.5% | 1 |
| Feb 2026 | Trading card shops | 2.2M | 90.8% | 1 |
| Mar 2026 | Trading card shops | 2.7M | 92% | 1 |
| Apr 2026 | Trading card shops | 2.7M | 91.9% | 1 |
| May 2026 | Trading card shops | 2.7M | 92.1% | 1 |
| Jun 2026 | Trading card shops | 2.7M | 93.1% | 1 |
| Jul 2026 | Trading card shops | 2.7M | 94.1% | 1 |
| Aug 2026 | Trading card shops | 2.7M | 94.1% | 1 |
| Sep 2026 | Trading card shops | — | — | — |

## How is TCGplayer measured?

Brandwave collects information about searches that people make online using TCGplayer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tcg player”

## Which trading card shops compete with TCGplayer?

- [Star City Games](/demand/global-en/brands/star-city-games): Head-to-head: /demand/global-en/compare/star-city-games-vs-tcgplayer
- [CoolStuffInc](/demand/global-en/brands/coolstuffinc): Head-to-head: /demand/global-en/compare/coolstuffinc-vs-tcgplayer
- [Cardmarket](/demand/global-en/brands/cardmarket): Head-to-head: /demand/global-en/compare/cardmarket-vs-tcgplayer
- [Troll and Toad](/demand/global-en/brands/troll-and-toad): Head-to-head: /demand/global-en/compare/tcgplayer-vs-troll-and-toad
- [Channel Fireball](/demand/global-en/brands/channel-fireball): Head-to-head: /demand/global-en/compare/channel-fireball-vs-tcgplayer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TCGplayer: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tcgplayer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tcgplayer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.