--- title: "Tazo: search popularity worldwide" description: "Tazo is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tazo" publisher: "Brandwave" --- # Tazo: search popularity worldwide Tazo is a tea brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tazo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tea brands**: 22.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea brands | 1 | 22.2% | 90.5K | - [Tea brands](/demand/global-en/categories/tea-brands) ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tazo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tazo is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harney & Sons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Numi Organic Tea | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bigelow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tazo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lipton | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tetley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dilmah | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bell Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy?": 1. Harney & Sons, 2. Twinings, 3. Numi Organic Tea, 4. Tazo - Asked ChatGPT "What are the best tea brands?": 1. Harney & Sons, 2. Twinings, 3. Tazo, 4. Numi Organic Tea, 5. Bigelow - Asked ChatGPT "What's the best tea brand for everyday drinking?": 1. Twinings, 2. Harney & Sons, 3. Numi Organic Tea, 4. Bigelow - Searched Google, AI Overview "tea brands": 1. Bigelow, 2. Twinings, 3. Lipton, 4. Harney & Sons, 5. Numi Organic Tea - Searched Google, AI Overview "green tea brands": named none of the brands we track Not named in any answer: Pukka, Tetley, Dilmah and Bell Tea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Tazo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tazo worldwide held steady at 90.5K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide increased from 17.2% to 22.2%. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands worldwide peaked at 25.1% in May 2026 and was lowest at 14.6% in December 2025. - Across the 12 months ending September 2026, Tazo rose from 3rd to 1st among tea brands worldwide. ## How did search popularity change for tea brands worldwide in September 2026? - In September 2026, Dilmah lost share of searches among tea brands worldwide, from 5.4% to 4.4%. - In September 2026, Pukka rose from 7th to 6th among tea brands worldwide. - In September 2026, Tetley rose from 8th to 7th among tea brands worldwide. - Estimated monthly branded searches for Numi Organic Tea worldwide fell 92.8% over 12 measured months, from 22.2K to 1.6K in September 2026. - Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026. - Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea brands | 90.5K | 17.2% | 3 | | Nov 2025 | Tea brands | 74K | 15.2% | 4 | | Dec 2025 | Tea brands | 74K | 14.6% | 4 | | Jan 2026 | Tea brands | 90.5K | 17.8% | 4 | | Feb 2026 | Tea brands | 74K | 18.2% | 4 | | Mar 2026 | Tea brands | 90.5K | 21.1% | 1 | | Apr 2026 | Tea brands | 90.5K | 22.5% | 1 | | May 2026 | Tea brands | 110K | 25.1% | 1 | | Jun 2026 | Tea brands | 90.5K | 23.4% | 1 | | Jul 2026 | Tea brands | 90.5K | 22.4% | 1 | | Aug 2026 | Tea brands | 90.5K | 22% | 1 | | Sep 2026 | Tea brands | 90.5K | 22.2% | 1 | ## How are Tazo’s branded searches counted? Brandwave collects information about searches that people make online using Tazo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tazo” ## Which tea brands compete with Tazo? - [Twinings](/demand/global-en/brands/twinings): Head-to-head: /demand/global-en/compare/tazo-vs-twinings - [Lipton](/demand/global-en/brands/lipton): Head-to-head: /demand/global-en/compare/lipton-vs-tazo - [Harney & Sons](/demand/global-en/brands/harney-and-sons): Head-to-head: /demand/global-en/compare/harney-and-sons-vs-tazo - [Bigelow](/demand/global-en/brands/bigelow): Head-to-head: /demand/global-en/compare/bigelow-vs-tazo - [Pukka](/demand/global-en/brands/pukka): Head-to-head: /demand/global-en/compare/pukka-vs-tazo - [Tetley](/demand/global-en/brands/tetley) - [Dilmah](/demand/global-en/brands/dilmah) - [Numi Organic Tea](/demand/global-en/brands/numi-organic-tea) - [Bell Tea](/demand/global-en/brands/bell-tea) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tazo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tazo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.