---
title: "Tate & Lyle: search popularity and Share of Search worldwide"
description: "Tate & Lyle is sugar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tate-lyle"
publisher: "Brandwave"
---

# Tate & Lyle: search popularity and Share of Search worldwide

Tate & Lyle is sugar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tate & Lyle
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sugar**: 10.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sugar | 2 | 10.3% | 27.1K |

- [Sugar](/demand/global-en/categories/sugar)

## How has branded search demand for Tate & Lyle changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tate & Lyle worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide decreased from 12% to 10.3%.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide peaked at 16.4% in June 2026 and was lowest at 10.1% in January 2026.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for C&H worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
- Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Domino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sugar | 33.1K | 12% | 2 |
| Nov 2025 | Sugar | 27.1K | 10.2% | 2 |
| Dec 2025 | Sugar | 27.1K | 10.2% | 2 |
| Jan 2026 | Sugar | 27.1K | 10.1% | 2 |
| Feb 2026 | Sugar | 27.1K | 10.1% | 2 |
| Mar 2026 | Sugar | 27.1K | 10.3% | 2 |
| Apr 2026 | Sugar | 27.1K | 10.3% | 2 |
| May 2026 | Sugar | 33.1K | 12.2% | 2 |
| Jun 2026 | Sugar | 40.5K | 16.4% | 2 |
| Jul 2026 | Sugar | 27.1K | 10.3% | 2 |
| Aug 2026 | Sugar | 27.1K | 10.3% | 2 |
| Sep 2026 | Sugar | — | — | — |

## How is Tate & Lyle measured?

Brandwave collects information about searches that people make online using Tate & Lyle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tate and lyle”

## Which sugar compete with Tate & Lyle?

- [Silver Spoon](/demand/global-en/brands/silver-spoon): Head-to-head: /demand/global-en/compare/silver-spoon-vs-tate-lyle
- [Domino](/demand/global-en/brands/domino): Head-to-head: /demand/global-en/compare/domino-vs-tate-lyle
- [Sugar In The Raw](/demand/global-en/brands/sugar-in-the-raw): Head-to-head: /demand/global-en/compare/sugar-in-the-raw-vs-tate-lyle
- [Billington's](/demand/global-en/brands/billington-s): Head-to-head: /demand/global-en/compare/billington-s-vs-tate-lyle
- [C&H](/demand/global-en/brands/c-h): Head-to-head: /demand/global-en/compare/c-h-vs-tate-lyle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tate & Lyle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tate-lyle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tate-lyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.