---
title: "Tarkett: search popularity and Share of Search worldwide"
description: "Tarkett makes vinyl and laminate flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tarkett"
publisher: "Brandwave"
---

# Tarkett: search popularity and Share of Search worldwide

Tarkett makes vinyl and laminate flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tarkett
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among flooring**: 36.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flooring | 2 | 36.5% | 74K |

- [Flooring](/demand/global-en/categories/flooring)

## How has branded search demand for Tarkett changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tarkett worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide increased from 35.7% to 36.5%.
- Across the 11 months ending August 2026, Tarkett’s estimated Share of Search among flooring worldwide peaked at 37.3% in November 2025 and was lowest at 22.5% in December 2025.

## How did search popularity change for flooring worldwide in August 2026?

- In August 2026, Quick-Step gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
- In August 2026, Tarkett gained estimated Share of Search among flooring worldwide, from 35.7% to 36.5%.
- In August 2026, Pergo lost estimated Share of Search among flooring worldwide, from 13.1% to 10.9%.
- Shaw’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 9.2% to 10.9% in August 2026.
- Armstrong Flooring’s estimated Share of Search among flooring worldwide has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flooring | 90.5K | 35.7% | 2 |
| Nov 2025 | Flooring | 90.5K | 37.3% | 2 |
| Dec 2025 | Flooring | 74K | 22.5% | 2 |
| Jan 2026 | Flooring | 90.5K | 35.6% | 2 |
| Feb 2026 | Flooring | 90.5K | 37.3% | 2 |
| Mar 2026 | Flooring | 90.5K | 35.7% | 2 |
| Apr 2026 | Flooring | 90.5K | 37% | 1 |
| May 2026 | Flooring | 74K | 30.7% | 2 |
| Jun 2026 | Flooring | 74K | 32.2% | 2 |
| Jul 2026 | Flooring | 74K | 35.7% | 2 |
| Aug 2026 | Flooring | 74K | 36.5% | 2 |
| Sep 2026 | Flooring | — | — | — |

## How is Tarkett measured?

Brandwave collects information about searches that people make online using Tarkett’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tarkett”

## Which flooring compete with Tarkett?

- [Quick-Step](/demand/global-en/brands/quick-step): Head-to-head: /demand/global-en/compare/quick-step-vs-tarkett
- [Pergo](/demand/global-en/brands/pergo): Head-to-head: /demand/global-en/compare/pergo-vs-tarkett
- [Shaw](/demand/global-en/brands/shaw-flooring): Head-to-head: /demand/global-en/compare/shaw-flooring-vs-tarkett
- [Armstrong Flooring](/demand/global-en/brands/armstrong-flooring): Head-to-head: /demand/global-en/compare/armstrong-flooring-vs-tarkett
- [Kahrs](/demand/global-en/brands/kahrs): Head-to-head: /demand/global-en/compare/kahrs-vs-tarkett

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tarkett: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tarkett

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tarkett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.