--- title: "Targus: search popularity worldwide" description: "Targus makes laptop bags, cases and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/targus" publisher: "Brandwave" --- # Targus: search popularity worldwide Targus makes laptop bags, cases and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Targus - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among laptop bag brands**: 26.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop bag brands | 2 | 26.6% | 12.1K | - [Laptop bag brands](/demand/global-en/categories/laptop-bags) ## Top laptop bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Targus was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Targus is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Bellroy | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Targus | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Tumi | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dagne Dover | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Herschel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Thule | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop bag brands - Asked ChatGPT "Which laptop bag should I buy?": named none of the brands we track - Asked ChatGPT "What are the best laptop bag brands?": 1. Bellroy, 2. Tumi, 3. Samsonite, 4. Herschel - Asked ChatGPT "What's the best laptop bag for work and travel?": named none of the brands we track - Searched Google, AI Overview "laptop bag": 1. Targus, 2. Dagne Dover - Searched Google, AI Overview "best laptop bag": 1. Samsonite, 2. Bellroy Not named in any answer: Thule. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How has branded search demand for Targus changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Targus worldwide held steady at 12.1K. - Across the 12 months ending September 2026, Targus’ share of searches among laptop bag brands worldwide peaked at 33.8% in January 2026 and was lowest at 16% in April 2026. ## How did search popularity change for laptop bag brands worldwide in September 2026? - In September 2026, Samsonite gained share of searches among laptop bag brands worldwide, from 32% to 32.6%. - In September 2026, Herschel lost share of searches among laptop bag brands worldwide, from 5.2% to 4.2%. - In September 2026, Bellroy lost share of searches among laptop bag brands worldwide, from 3.5% to 2.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop bag brands | 12.1K | 26.6% | 2 | | Nov 2025 | Laptop bag brands | 12.1K | 26.4% | 2 | | Dec 2025 | Laptop bag brands | 9.9K | 21.1% | 3 | | Jan 2026 | Laptop bag brands | 22.2K | 33.8% | 1 | | Feb 2026 | Laptop bag brands | 12.1K | 22% | 3 | | Mar 2026 | Laptop bag brands | 9.9K | 21.6% | 3 | | Apr 2026 | Laptop bag brands | 9.9K | 16% | 4 | | May 2026 | Laptop bag brands | 12.1K | 19.2% | 3 | | Jun 2026 | Laptop bag brands | 9.9K | 23.1% | 3 | | Jul 2026 | Laptop bag brands | 12.1K | 26.6% | 2 | | Aug 2026 | Laptop bag brands | 12.1K | 26.2% | 2 | | Sep 2026 | Laptop bag brands | 12.1K | 26.6% | 2 | ## How are Targus’ branded searches counted? Brandwave collects information about searches that people make online using Targus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “targus laptop bag” ## Which laptop bag brands compete with Targus? - [Samsonite](/demand/global-en/brands/samsonite): Head-to-head: /demand/global-en/compare/samsonite-vs-targus - [Tumi](/demand/global-en/brands/tumi): Head-to-head: /demand/global-en/compare/targus-vs-tumi - [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/targus-vs-thule - [Herschel](/demand/global-en/brands/herschel): Head-to-head: /demand/global-en/compare/herschel-vs-targus - [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-targus - [Dagne Dover](/demand/global-en/brands/dagne-dover) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Targus: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/targus This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/targus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.