--- title: "Target: search popularity worldwide" description: "An American general merchandise retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/target-stores" publisher: "Brandwave" --- # Target: search popularity worldwide An American general merchandise retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Target - **Owned by**: Target Corporation - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bath, body and cosmetics stores**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bath, body and cosmetics stores | 7 | 1% | 275K | - [Bath, body and cosmetics stores](/demand/global-en/categories/bath-and-body-stores) ## Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Target was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Target is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lush | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Body Shop | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Target | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | L'Occitane | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Aesop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath, body and cosmetics stores - Asked ChatGPT "Which bath and body cosmetics store should I shop at?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Target - Asked ChatGPT "What are the best bath and body cosmetics stores?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Sephora, 5. Target - Asked ChatGPT "What's the best bath and body cosmetics store for gifts and treats?": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora - Searched Google, AI Overview "best bath body store": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora, 5. L'Occitane Not named in any answer: Aesop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Target changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Target worldwide fell from 320K to 275K. - Across the 12 months ending September 2026, Target’s share of searches among bath, body and cosmetics stores worldwide held steady, from 1.1% to 1%. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? - In September 2026, Lush overtook L'Occitane to rank 3rd among bath, body and cosmetics stores worldwide, with 5.5% of the searches. - Estimated monthly branded searches for The Body Shop worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. - Estimated monthly branded searches for Target worldwide fell 14.1% over 12 measured months, from 320K to 275K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bath, body and cosmetics stores | 320K | 1.1% | 7 | | Nov 2025 | Bath, body and cosmetics stores | 392K | 0.79% | 7 | | Dec 2025 | Bath, body and cosmetics stores | 478K | 1% | 7 | | Jan 2026 | Bath, body and cosmetics stores | 307K | 1.1% | 7 | | Feb 2026 | Bath, body and cosmetics stores | 262K | 1.1% | 7 | | Mar 2026 | Bath, body and cosmetics stores | 320K | 1.2% | 7 | | Apr 2026 | Bath, body and cosmetics stores | 307K | 1.2% | 7 | | May 2026 | Bath, body and cosmetics stores | 307K | 1.3% | 7 | | Jun 2026 | Bath, body and cosmetics stores | 307K | 1.3% | 7 | | Jul 2026 | Bath, body and cosmetics stores | 307K | 1.3% | 7 | | Aug 2026 | Bath, body and cosmetics stores | 320K | 1.2% | 7 | | Sep 2026 | Bath, body and cosmetics stores | 275K | 1% | 7 | ## How are Target’s branded searches counted? Brandwave collects information about searches that people make online using Target’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “target store” - “target.com” ## Which bath, body and cosmetics stores compete with Target? - [Sephora](/demand/global-en/brands/sephora) - [Bath & Body Works](/demand/global-en/brands/bath-body-works): Head-to-head: /demand/global-en/compare/bath-body-works-vs-target-stores - [Lush](/demand/global-en/brands/lush): Head-to-head: /demand/global-en/compare/lush-vs-target-stores - [L'Occitane](/demand/global-en/brands/loccitane): Head-to-head: /demand/global-en/compare/loccitane-vs-target-stores - [Aesop](/demand/global-en/brands/aesop): Head-to-head: /demand/global-en/compare/aesop-vs-target-stores - [The Body Shop](/demand/global-en/brands/the-body-shop): Head-to-head: /demand/global-en/compare/target-stores-vs-the-body-shop ## Who owns Target? Target is owned by Target Corporation. Brandwave does not track any other brands owned by Target Corporation. - [Target Corporation](/demand/global-en/companies/target-corporation): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Target? Target is owned by Target Corporation. Brandwave does not track any other brands owned by Target Corporation. ## Cite this page Brandwave. "Target: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/target-stores This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/target-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.