---
title: "Tanqueray: search popularity worldwide"
description: "Tanqueray is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tanqueray"
publisher: "Brandwave"
---

# Tanqueray: search popularity worldwide

Tanqueray is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tanqueray
- **Owned by**: Diageo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among gin brands**: 35.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gin brands | 2 | 35.5% | 246K |

- [Gin brands](/demand/global-en/categories/gin-brands)

## How has branded search demand for Tanqueray changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Tanqueray worldwide held steady at 246K.
- Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide increased from 34.6% to 35.5%.
- Across the 12 months ending September 2026, Tanqueray’s estimated Share of Search among gin brands worldwide peaked at 40.3% in August 2026 and was lowest at 29% in January 2026.

## How did search popularity change for gin brands worldwide in September 2026?

- In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.
- In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.
- In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.
- In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gin brands | 246K | 34.6% | 2 |
| Nov 2025 | Gin brands | 246K | 35.5% | 2 |
| Dec 2025 | Gin brands | 368K | 39% | 1 |
| Jan 2026 | Gin brands | 246K | 29% | 3 |
| Feb 2026 | Gin brands | 201K | 34.5% | 2 |
| Mar 2026 | Gin brands | 201K | 33.4% | 2 |
| Apr 2026 | Gin brands | 201K | 31% | 2 |
| May 2026 | Gin brands | 201K | 31% | 2 |
| Jun 2026 | Gin brands | 201K | 29% | 2 |
| Jul 2026 | Gin brands | 246K | 34.6% | 2 |
| Aug 2026 | Gin brands | 301K | 40.3% | 1 |
| Sep 2026 | Gin brands | 246K | 35.5% | 2 |

## How is Tanqueray measured?

Brandwave collects information about searches that people make online using Tanqueray’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tanqueray”

## Which gin brands compete with Tanqueray?

- [Bombay Sapphire](/demand/global-en/brands/bombay-sapphire): Head-to-head: /demand/global-en/compare/bombay-sapphire-vs-tanqueray
- [Roku Gin](/demand/global-en/brands/roku-gin): Head-to-head: /demand/global-en/compare/roku-gin-vs-tanqueray
- [Hendrick's](/demand/global-en/brands/hendricks): Head-to-head: /demand/global-en/compare/hendricks-vs-tanqueray

## Who owns Tanqueray?

Tanqueray is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Johnnie Walker, Ritual Zero Proof and Smirnoff, owned by the same company, worldwide.

- [Diageo](/demand/global-en/companies/diageo): Owns 11 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Tanqueray?

Tanqueray is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Johnnie Walker, Ritual Zero Proof and Smirnoff, owned by the same company, worldwide.

## Cite this page

Brandwave. "Tanqueray: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tanqueray

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tanqueray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.