--- title: "Tan-Luxe: search popularity worldwide" description: "A self-tan brand selling tanning drops, serums, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tan-luxe" publisher: "Brandwave" --- # Tan-Luxe: search popularity worldwide A self-tan brand selling tanning drops, serums, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tan-Luxe - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among gradual tan brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gradual tan brands | 7 | 1.2% | 4.4K | - [Gradual tan brands](/demand/global-en/categories/gradual-tan-brands) ## Top gradual tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tan-Luxe is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jergens | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | St.Tropez | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tanologist | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Dove | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bali Body | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gradual tan brands - Asked ChatGPT "Which gradual tan brand should I buy?": 1. Bondi Sands, 2. Jergens, 3. St.Tropez, 4. Tanologist - Asked ChatGPT "What are the best gradual tan brands?": 1. Tan-Luxe, 2. Bondi Sands, 3. Dove, 4. St.Tropez, 5. Jergens, 6. Tanologist - Asked ChatGPT "What's the best gradual tan brand for slow build colour?": 1. Bondi Sands, 2. Jergens, 3. Tan-Luxe - Searched Google, AI Overview "best gradual tan": 1. Bondi Sands, 2. Jergens, 3. Tanologist, 4. Bali Body - Searched Google, AI Overview "gradual tan lotion": 1. Jergens, 2. Bondi Sands Not named in any answer: Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Tan-Luxe changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tan-Luxe worldwide rose from 2.4K to 4.4K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among gradual tan brands worldwide peaked at 1.8% in May 2026 and was lowest at 0.66% in January 2026. - Across the 12 months ending September 2026, Tan-Luxe rose from 8th to 7th among gradual tan brands worldwide. ## How did search popularity change for gradual tan brands worldwide in September 2026? - In September 2026, Jergens gained share of searches among gradual tan brands worldwide, from 19.2% to 28.5%. - In September 2026, Tanologist gained share of searches among gradual tan brands worldwide, from 4.9% to 6%. - In September 2026, Bondi Sands gained share of searches among gradual tan brands worldwide, from 3.2% to 4%. - In September 2026, Bali Body gained share of searches among gradual tan brands worldwide, from 1.4% to 2.2%. - In September 2026, St.Tropez lost share of searches among gradual tan brands worldwide, from 66% to 54.2%. - Palmer's’ share of searches among gradual tan brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.78% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gradual tan brands | 2.4K | 0.83% | 8 | | Nov 2025 | Gradual tan brands | 2.4K | 0.92% | 7 | | Dec 2025 | Gradual tan brands | 2.4K | 0.75% | 7 | | Jan 2026 | Gradual tan brands | 2.4K | 0.66% | 7 | | Feb 2026 | Gradual tan brands | 2.4K | 0.83% | 7 | | Mar 2026 | Gradual tan brands | 4.4K | 1.3% | 7 | | Apr 2026 | Gradual tan brands | 5.4K | 1.4% | 6 | | May 2026 | Gradual tan brands | 8.1K | 1.8% | 7 | | Jun 2026 | Gradual tan brands | 8.1K | 1.7% | 6 | | Jul 2026 | Gradual tan brands | 8.1K | 1.5% | 6 | | Aug 2026 | Gradual tan brands | 5.4K | 1.2% | 7 | | Sep 2026 | Gradual tan brands | 4.4K | 1.2% | 7 | ## How are Tan-Luxe’s branded searches counted? Brandwave collects information about searches that people make online using Tan-Luxe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tan luxe the gradual” ## Which gradual tan brands compete with Tan-Luxe? - [St.Tropez](/demand/global-en/brands/st-tropez) - [Jergens](/demand/global-en/brands/jergens) - [Tanologist](/demand/global-en/brands/tanologist): Head-to-head: /demand/global-en/compare/tan-luxe-vs-tanologist - [Bondi Sands](/demand/global-en/brands/bondi-sands): Head-to-head: /demand/global-en/compare/bondi-sands-vs-tan-luxe - [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-tan-luxe - [Bali Body](/demand/global-en/brands/bali-body): Head-to-head: /demand/global-en/compare/bali-body-vs-tan-luxe - [Palmer's](/demand/global-en/brands/palmers-cocoa-butter): Head-to-head: /demand/global-en/compare/palmers-cocoa-butter-vs-tan-luxe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tan-Luxe: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.