--- title: "Tamiya: search popularity and Share of Search worldwide" description: "Tamiya makes RC cars and model kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tamiya" publisher: "Brandwave" --- # Tamiya: search popularity and Share of Search worldwide Tamiya makes RC cars and model kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tamiya - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among model kit manufacturers**: 21.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Model kit manufacturers | 2 | 21.7% | 165K | | RC car brands | 2 | 33.8% | 165K | | Model kit brands | 1 | 53.2% | 165K | - [Model kit manufacturers](/demand/global-en/categories/model-kit-manufacturers) - [RC car brands](/demand/global-en/categories/rc-car-brands) - [Model kit brands](/demand/global-en/categories/model-kit-brands) ## How has branded search demand for Tamiya changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tamiya worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit manufacturers worldwide decreased from 24.3% to 21.7%. - Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit manufacturers worldwide peaked at 27.7% in June 2026 and was lowest at 21% in March 2026. - Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among RC car brands worldwide decreased from 38.9% to 33.8%. - Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among RC car brands worldwide peaked at 38.9% in October 2025 and was lowest at 30.4% in March 2026. - Across the 11 months ending August 2026, Tamiya’s estimated Share of Search among model kit brands worldwide peaked at 55.9% in June 2026 and was lowest at 46.4% in November 2025. ## How did search popularity change for model kit manufacturers worldwide in August 2026? - In August 2026, Trumpeter gained estimated Share of Search among model kit manufacturers worldwide, from 49.7% to 59.2%. - In August 2026, Tamiya lost estimated Share of Search among model kit manufacturers worldwide, from 27.3% to 21.7%. - In August 2026, Revell lost estimated Share of Search among model kit manufacturers worldwide, from 8.2% to 6.5%. - In August 2026, Airfix lost estimated Share of Search among model kit manufacturers worldwide, from 6.7% to 5.3%. - In August 2026, Italeri lost estimated Share of Search among model kit manufacturers worldwide, from 3.7% to 2.9%. - Estimated monthly branded searches for Hasegawa worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. ## How did search popularity change for RC car brands worldwide in August 2026? - In August 2026, HPI Racing gained estimated Share of Search among RC car brands worldwide, from 2.5% to 3%. - Estimated monthly branded searches for Losi worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Arrma worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Tamiya worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for model kit brands worldwide in August 2026? - In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%. - In August 2026, Tamiya lost estimated Share of Search among model kit brands worldwide, from 54.2% to 53.2%. - Italeri’s estimated Share of Search among model kit brands worldwide has lost ground for 3 months in a row, from 8.6% to 7.2% in August 2026. - Estimated monthly branded searches for Airfix worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Revell worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Model kit manufacturers | 201K | 24.3% | 2 | | Nov 2025 | Model kit manufacturers | 201K | 22.8% | 2 | | Dec 2025 | Model kit manufacturers | 201K | 23% | 2 | | Jan 2026 | Model kit manufacturers | 201K | 23% | 2 | | Feb 2026 | Model kit manufacturers | 165K | 23.5% | 2 | | Mar 2026 | Model kit manufacturers | 165K | 21% | 2 | | Apr 2026 | Model kit manufacturers | 165K | 24% | 2 | | May 2026 | Model kit manufacturers | 165K | 21.6% | 2 | | Jun 2026 | Model kit manufacturers | 165K | 27.7% | 2 | | Jul 2026 | Model kit manufacturers | 165K | 27.3% | 2 | | Aug 2026 | Model kit manufacturers | 165K | 21.7% | 2 | | Sep 2026 | Model kit manufacturers | — | — | — | | Oct 2025 | RC car brands | 201K | 38.9% | 2 | | Nov 2025 | RC car brands | 201K | 34.5% | 2 | | Dec 2025 | RC car brands | 201K | 30.7% | 2 | | Jan 2026 | RC car brands | 201K | 30.7% | 2 | | Feb 2026 | RC car brands | 165K | 34.6% | 2 | | Mar 2026 | RC car brands | 165K | 30.4% | 2 | | Apr 2026 | RC car brands | 165K | 33.8% | 2 | | May 2026 | RC car brands | 165K | 33.8% | 2 | | Jun 2026 | RC car brands | 165K | 34.8% | 2 | | Jul 2026 | RC car brands | 165K | 34% | 2 | | Aug 2026 | RC car brands | 165K | 33.8% | 2 | | Sep 2026 | RC car brands | — | — | — | | Oct 2025 | Model kit brands | 201K | 53.1% | 1 | | Nov 2025 | Model kit brands | 201K | 46.4% | 1 | | Dec 2025 | Model kit brands | 201K | 47.2% | 1 | | Jan 2026 | Model kit brands | 201K | 47.6% | 1 | | Feb 2026 | Model kit brands | 165K | 49.2% | 1 | | Mar 2026 | Model kit brands | 165K | 49.2% | 1 | | Apr 2026 | Model kit brands | 165K | 51.7% | 1 | | May 2026 | Model kit brands | 165K | 52.3% | 1 | | Jun 2026 | Model kit brands | 165K | 55.9% | 1 | | Jul 2026 | Model kit brands | 165K | 54.2% | 1 | | Aug 2026 | Model kit brands | 165K | 53.2% | 1 | | Sep 2026 | Model kit brands | — | — | — | ## How is Tamiya measured? Brandwave collects information about searches that people make online using Tamiya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tamiya” ## Which model kit manufacturers compete with Tamiya? - [Trumpeter](/demand/global-en/brands/trumpeter): Head-to-head: /demand/global-en/compare/tamiya-vs-trumpeter - [Revell](/demand/global-en/brands/revell): Head-to-head: /demand/global-en/compare/revell-vs-tamiya - [Airfix](/demand/global-en/brands/airfix): Head-to-head: /demand/global-en/compare/airfix-vs-tamiya - [Hasegawa](/demand/global-en/brands/hasegawa): Head-to-head: /demand/global-en/compare/hasegawa-vs-tamiya - [Italeri](/demand/global-en/brands/italeri): Head-to-head: /demand/global-en/compare/italeri-vs-tamiya ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tamiya: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tamiya This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tamiya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.