---
title: "Talos: search popularity and Share of Search worldwide"
description: "Talos is a digital asset trading platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/talos"
publisher: "Brandwave"
---

# Talos: search popularity and Share of Search worldwide

Talos is a digital asset trading platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Talos
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among digital asset custody platforms**: 48.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital asset custody platforms | 1 | 48.6% | 90.5K |

- [Digital asset custody platforms](/demand/global-en/categories/digital-asset-custody-platforms)

## How has branded search demand for Talos changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Talos worldwide rose from 74K to 90.5K.
- Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide increased from 33.1% to 48.6%.
- Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide peaked at 48.6% in August 2026 and was lowest at 32.8% in January 2026.

## How did search popularity change for digital asset custody platforms worldwide in August 2026?

- In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 45% to 48.6%.
- In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 13.5% to 14.6%.
- In August 2026, Copper Kettle lost estimated Share of Search among digital asset custody platforms worldwide, from 25.6% to 22.8%.
- In August 2026, Fireblocks lost estimated Share of Search among digital asset custody platforms worldwide, from 11% to 9.7%.
- In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 4.9% to 4.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital asset custody platforms | 74K | 33.1% | 1 |
| Nov 2025 | Digital asset custody platforms | 74K | 42.3% | 1 |
| Dec 2025 | Digital asset custody platforms | 60.5K | 36.5% | 1 |
| Jan 2026 | Digital asset custody platforms | 90.5K | 32.8% | 2 |
| Feb 2026 | Digital asset custody platforms | 74K | 40.5% | 1 |
| Mar 2026 | Digital asset custody platforms | 74K | 39.7% | 1 |
| Apr 2026 | Digital asset custody platforms | 74K | 43.3% | 1 |
| May 2026 | Digital asset custody platforms | 74K | 42.3% | 1 |
| Jun 2026 | Digital asset custody platforms | 60.5K | 38.4% | 1 |
| Jul 2026 | Digital asset custody platforms | 74K | 45% | 1 |
| Aug 2026 | Digital asset custody platforms | 90.5K | 48.6% | 1 |
| Sep 2026 | Digital asset custody platforms | — | — | — |

## How is Talos measured?

Brandwave collects information about searches that people make online using Talos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “talos”

## Which digital asset custody platforms compete with Talos?

- [Copper Kettle](/demand/global-en/brands/copper-kettle): Head-to-head: /demand/global-en/compare/copper-kettle-vs-talos
- [BitGo](/demand/global-en/brands/bitgo): Head-to-head: /demand/global-en/compare/bitgo-vs-talos
- [Fireblocks](/demand/global-en/brands/fireblocks): Head-to-head: /demand/global-en/compare/fireblocks-vs-talos
- [Anchorage Digital](/demand/global-en/brands/anchorage-digital): Head-to-head: /demand/global-en/compare/anchorage-digital-vs-talos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Talos: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/talos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/talos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.