--- title: "Talkwalker: search popularity and Share of Search worldwide" description: "Talkwalker is a media monitoring or social listening tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/talkwalker" publisher: "Brandwave" --- # Talkwalker: search popularity and Share of Search worldwide Talkwalker is a media monitoring or social listening tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Talkwalker - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among media monitoring platforms**: 16.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Media monitoring platforms | 3 | 16.9% | 22.2K | | Brand monitoring tools | 3 | 19.1% | 22.2K | - [Media monitoring platforms](/demand/global-en/categories/media-monitoring-platforms) - [Brand monitoring tools](/demand/global-en/categories/brand-monitoring-tools) ## How has branded search demand for Talkwalker changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Talkwalker worldwide fell from 40.5K to 22.2K. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide decreased from 21.4% to 16.9%. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring platforms worldwide peaked at 21.4% in October 2025 and was lowest at 16.5% in July 2026. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide decreased from 24.5% to 19.1%. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide peaked at 24.5% in October 2025 and was lowest at 19% in July 2026. ## How did search popularity change for media monitoring platforms worldwide in August 2026? - In August 2026, Meltwater gained estimated Share of Search among media monitoring platforms worldwide, from 45.3% to 46.4%. - In August 2026, Brandwatch gained estimated Share of Search among media monitoring platforms worldwide, from 30.5% to 31.2%. - In August 2026, Onclusive lost estimated Share of Search among media monitoring platforms worldwide, from 6.1% to 4.2%. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026. - Estimated monthly branded searches for Cision worldwide fell 34.9% over 11 measured months, from 2.7K to 1.8K in August 2026. ## How did search popularity change for brand monitoring tools worldwide in August 2026? - Meltwater’s estimated Share of Search among brand monitoring tools worldwide has gained ground for 3 months in a row, from 46.9% to 52.2% in August 2026. - Mention’s estimated Share of Search among brand monitoring tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.69% in August 2026. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026. - Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026. - Estimated monthly branded searches for YouScan worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Media monitoring platforms | 40.5K | 21.4% | 3 | | Nov 2025 | Media monitoring platforms | 33.1K | 20% | 3 | | Dec 2025 | Media monitoring platforms | 27.1K | 19.7% | 3 | | Jan 2026 | Media monitoring platforms | 33.1K | 21.4% | 3 | | Feb 2026 | Media monitoring platforms | 27.1K | 18.2% | 3 | | Mar 2026 | Media monitoring platforms | 33.1K | 19.7% | 3 | | Apr 2026 | Media monitoring platforms | 27.1K | 18.2% | 3 | | May 2026 | Media monitoring platforms | 27.1K | 18.4% | 3 | | Jun 2026 | Media monitoring platforms | 27.1K | 18.3% | 3 | | Jul 2026 | Media monitoring platforms | 22.2K | 16.5% | 3 | | Aug 2026 | Media monitoring platforms | 22.2K | 16.9% | 3 | | Sep 2026 | Media monitoring platforms | — | — | — | | Oct 2025 | Brand monitoring tools | 40.5K | 24.5% | 3 | | Nov 2025 | Brand monitoring tools | 33.1K | 23.2% | 3 | | Dec 2025 | Brand monitoring tools | 27.1K | 23.1% | 3 | | Jan 2026 | Brand monitoring tools | 33.1K | 24.3% | 3 | | Feb 2026 | Brand monitoring tools | 27.1K | 20.6% | 3 | | Mar 2026 | Brand monitoring tools | 33.1K | 23% | 3 | | Apr 2026 | Brand monitoring tools | 27.1K | 20.9% | 3 | | May 2026 | Brand monitoring tools | 27.1K | 20.9% | 3 | | Jun 2026 | Brand monitoring tools | 27.1K | 20.9% | 3 | | Jul 2026 | Brand monitoring tools | 22.2K | 19% | 3 | | Aug 2026 | Brand monitoring tools | 22.2K | 19.1% | 3 | | Sep 2026 | Brand monitoring tools | — | — | — | ## How is Talkwalker measured? Brandwave collects information about searches that people make online using Talkwalker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “talkwalker” ## Which media monitoring platforms compete with Talkwalker? - [Meltwater](/demand/global-en/brands/meltwater): Head-to-head: /demand/global-en/compare/meltwater-vs-talkwalker - [Brandwatch](/demand/global-en/brands/brandwatch): Head-to-head: /demand/global-en/compare/brandwatch-vs-talkwalker - [Onclusive](/demand/global-en/brands/onclusive): Head-to-head: /demand/global-en/compare/onclusive-vs-talkwalker - [Cision](/demand/global-en/brands/cision): Head-to-head: /demand/global-en/compare/cision-vs-talkwalker ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Talkwalker: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/talkwalker This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/talkwalker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.