--- title: "Taft: search popularity worldwide" description: "An American brand of men’s boots and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/taft" publisher: "Brandwave" --- # Taft: search popularity worldwide An American brand of men’s boots and shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Taft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dress boots brands**: 0.08% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dress boots brands | 11 | 0.08% | 9.5K | - [Dress boots brands](/demand/global-en/categories/dress-boots-brands) ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Taft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taft is the fourth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Allen Edmonds | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crockett & Jones | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taft | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Clarks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ariat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Wing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sorel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What are the best dress boots brands?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What's the best dress boots brand for smart everyday wear?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Clarks - Searched Google, AI Overview "men's dress boots": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Taft - Searched Google, AI Overview "women's dress boots": 1. Thursday Boot Company Not named in any answer: UGG, Timberland, Ariat, Red Wing, Blundstone and Sorel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Taft changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Taft worldwide fell from 12.5K to 9.5K. - Across the 12 months ending September 2026, Taft’s share of searches among dress boots brands worldwide held steady, from 0.07% to 0.08%. ## How did search popularity change for dress boots brands worldwide in September 2026? - In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches. - In September 2026, UGG gained share of searches among dress boots brands worldwide, from 40% to 49.6%. - In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%. - In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%. - In September 2026, Ariat lost share of searches among dress boots brands worldwide, from 6.6% to 5.5%. - Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dress boots brands | 12.5K | 0.07% | 11 | | Nov 2025 | Dress boots brands | 13.5K | 0.05% | 11 | | Dec 2025 | Dress boots brands | 13.5K | 0.06% | 11 | | Jan 2026 | Dress boots brands | 10.2K | 0.06% | 11 | | Feb 2026 | Dress boots brands | 8.3K | 0.08% | 11 | | Mar 2026 | Dress boots brands | 9.5K | 0.1% | 11 | | Apr 2026 | Dress boots brands | 7.8K | 0.1% | 11 | | May 2026 | Dress boots brands | 7.8K | 0.1% | 11 | | Jun 2026 | Dress boots brands | 9K | 0.13% | 11 | | Jul 2026 | Dress boots brands | 7.3K | 0.1% | 11 | | Aug 2026 | Dress boots brands | 9K | 0.09% | 11 | | Sep 2026 | Dress boots brands | 9.5K | 0.08% | 11 | ## How are Taft’s branded searches counted? Brandwave collects information about searches that people make online using Taft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “taft boots” - “taft shoes” ## Which dress boots brands compete with Taft? - [UGG](/demand/global-en/brands/ugg) - [Timberland](/demand/global-en/brands/timberland) - [Clarks](/demand/global-en/brands/clarks) - [Ariat](/demand/global-en/brands/ariat) - [Red Wing](/demand/global-en/brands/red-wing) - [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-taft - [Thursday Boot Company](/demand/global-en/brands/thursday-boot-company): Head-to-head: /demand/global-en/compare/taft-vs-thursday-boot-company - [Sorel](/demand/global-en/brands/sorel): Head-to-head: /demand/global-en/compare/sorel-vs-taft - [Allen Edmonds](/demand/global-en/brands/allen-edmonds): Head-to-head: /demand/global-en/compare/allen-edmonds-vs-taft - [Crockett & Jones](/demand/global-en/brands/crockett-jones): Head-to-head: /demand/global-en/compare/crockett-jones-vs-taft ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Taft: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/taft This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/taft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.