---
title: "tado: search popularity and Share of Search worldwide"
description: "tado offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tado"
publisher: "Brandwave"
---

# tado: search popularity and Share of Search worldwide

tado offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: tado
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among smart thermostat brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smart thermostat brands | 5 | 5.5% | 54.7K |

- [Smart thermostat brands](/demand/global-en/categories/smart-thermostat-brands)

## How has branded search demand for tado changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for tado worldwide fell from 165K to 54.7K.
- Across the 11 months ending August 2026, tado’s estimated Share of Search among smart thermostat brands worldwide decreased from 10.8% to 5.5%.
- Across the 11 months ending August 2026, tado’s estimated Share of Search among smart thermostat brands worldwide peaked at 11.6% in November 2025 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, tado fell from 4th to 5th among smart thermostat brands worldwide.

## How did search popularity change for smart thermostat brands worldwide in August 2026?

- In August 2026, Mysa gained estimated Share of Search among smart thermostat brands worldwide, from 6% to 8%.
- In August 2026, tado gained estimated Share of Search among smart thermostat brands worldwide, from 5% to 5.5%.
- In August 2026, Honeywell Home lost estimated Share of Search among smart thermostat brands worldwide, from 27.3% to 25.1%.
- Estimated monthly branded searches for Google Nest worldwide fell 36.2% over 11 measured months, from 717K to 457K in August 2026.
- Estimated monthly branded searches for ecobee worldwide fell 18.2% over 11 measured months, from 182K to 149K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smart thermostat brands | 165K | 10.8% | 4 |
| Nov 2025 | Smart thermostat brands | 196K | 11.6% | 4 |
| Dec 2025 | Smart thermostat brands | 130K | 8.5% | 4 |
| Jan 2026 | Smart thermostat brands | 134K | 9.3% | 4 |
| Feb 2026 | Smart thermostat brands | 87.5K | 8.4% | 4 |
| Mar 2026 | Smart thermostat brands | 85.1K | 8.7% | 4 |
| Apr 2026 | Smart thermostat brands | 67.8K | 7.5% | 4 |
| May 2026 | Smart thermostat brands | 65.7K | 6.5% | 4 |
| Jun 2026 | Smart thermostat brands | 65.5K | 6.1% | 4 |
| Jul 2026 | Smart thermostat brands | 53.9K | 5% | 5 |
| Aug 2026 | Smart thermostat brands | 54.7K | 5.5% | 5 |
| Sep 2026 | Smart thermostat brands | — | — | — |

## How is tado measured?

Brandwave collects information about searches that people make online using tado’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tado”
- “tado com”
- “tado thermostat”
- “thermostat tado”

## Which smart thermostat brands compete with tado?

- [Google Nest](/demand/global-en/brands/google-nest): Head-to-head: /demand/global-en/compare/google-nest-vs-tado
- [Honeywell Home](/demand/global-en/brands/honeywell-home): Head-to-head: /demand/global-en/compare/honeywell-home-vs-tado
- [ecobee](/demand/global-en/brands/ecobee): Head-to-head: /demand/global-en/compare/ecobee-vs-tado
- [Mysa](/demand/global-en/brands/mysa): Head-to-head: /demand/global-en/compare/mysa-vs-tado

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "tado: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tado

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.