--- title: "Taboola: search popularity and Share of Search worldwide" description: "Taboola is a content recommendation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/taboola" publisher: "Brandwave" --- # Taboola: search popularity and Share of Search worldwide Taboola is a content recommendation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Taboola - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among native advertising platforms**: 38.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Native advertising platforms | 2 | 38.1% | 49.5K | | Content distribution platforms | 2 | 41.4% | 49.5K | | Retargeting platforms | 1 | 43.1% | 49.5K | - [Native advertising platforms](/demand/global-en/categories/native-advertising-platforms) - [Content distribution platforms](/demand/global-en/categories/content-distribution-platforms) - [Retargeting platforms](/demand/global-en/categories/retargeting-platforms) ## How has branded search demand for Taboola changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Taboola worldwide fell from 60.5K to 49.5K. - Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide decreased from 40.3% to 38.1%. - Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide peaked at 40.3% in October 2025 and was lowest at 27.7% in January 2026. - Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide decreased from 43.6% to 41.4%. - Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide peaked at 43.7% in November 2025 and was lowest at 35.8% in January 2026. - Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide increased from 38% to 43.1%. - Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide peaked at 43.1% in May 2026 and was lowest at 37.9% in March 2026. - Across the 11 months ending August 2026, Taboola rose from 2nd to 1st among retargeting platforms worldwide. ## How did search popularity change for native advertising platforms worldwide in August 2026? - In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%. - In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%. - In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%. - In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%. - Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## How did search popularity change for content distribution platforms worldwide in August 2026? - In August 2026, Nativo gained estimated Share of Search among content distribution platforms worldwide, from 49.8% to 50.6%. - In August 2026, Taboola gained estimated Share of Search among content distribution platforms worldwide, from 40.8% to 41.4%. - In August 2026, Outbrain lost estimated Share of Search among content distribution platforms worldwide, from 8.2% to 6.8%. - Estimated monthly branded searches for Zemanta worldwide fell 63.1% over 11 measured months, from 1.3K to 480 in August 2026. - Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. ## How did search popularity change for retargeting platforms worldwide in August 2026? - In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%. - In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%. - In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%. - In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%. - Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026. - Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Native advertising platforms | 60.5K | 40.3% | 2 | | Nov 2025 | Native advertising platforms | 60.5K | 40.3% | 2 | | Dec 2025 | Native advertising platforms | 49.5K | 33.9% | 2 | | Jan 2026 | Native advertising platforms | 49.5K | 27.7% | 2 | | Feb 2026 | Native advertising platforms | 49.5K | 30.1% | 2 | | Mar 2026 | Native advertising platforms | 49.5K | 32.7% | 2 | | Apr 2026 | Native advertising platforms | 49.5K | 37% | 2 | | May 2026 | Native advertising platforms | 49.5K | 37% | 2 | | Jun 2026 | Native advertising platforms | 49.5K | 37.7% | 2 | | Jul 2026 | Native advertising platforms | 49.5K | 37.1% | 2 | | Aug 2026 | Native advertising platforms | 49.5K | 38.1% | 2 | | Sep 2026 | Native advertising platforms | — | — | — | | Oct 2025 | Content distribution platforms | 60.5K | 43.6% | 2 | | Nov 2025 | Content distribution platforms | 60.5K | 43.7% | 2 | | Dec 2025 | Content distribution platforms | 49.5K | 39.7% | 2 | | Jan 2026 | Content distribution platforms | 49.5K | 35.8% | 2 | | Feb 2026 | Content distribution platforms | 49.5K | 35.9% | 2 | | Mar 2026 | Content distribution platforms | 49.5K | 39.8% | 2 | | Apr 2026 | Content distribution platforms | 49.5K | 39.8% | 2 | | May 2026 | Content distribution platforms | 49.5K | 40.7% | 2 | | Jun 2026 | Content distribution platforms | 49.5K | 40.7% | 2 | | Jul 2026 | Content distribution platforms | 49.5K | 40.8% | 2 | | Aug 2026 | Content distribution platforms | 49.5K | 41.4% | 2 | | Sep 2026 | Content distribution platforms | — | — | — | | Oct 2025 | Retargeting platforms | 60.5K | 38% | 2 | | Nov 2025 | Retargeting platforms | 60.5K | 41.9% | 1 | | Dec 2025 | Retargeting platforms | 49.5K | 42% | 1 | | Jan 2026 | Retargeting platforms | 49.5K | 37.9% | 2 | | Feb 2026 | Retargeting platforms | 49.5K | 37.9% | 2 | | Mar 2026 | Retargeting platforms | 49.5K | 37.9% | 2 | | Apr 2026 | Retargeting platforms | 49.5K | 38.4% | 2 | | May 2026 | Retargeting platforms | 49.5K | 43.1% | 1 | | Jun 2026 | Retargeting platforms | 49.5K | 40% | 2 | | Jul 2026 | Retargeting platforms | 49.5K | 40% | 2 | | Aug 2026 | Retargeting platforms | 49.5K | 43.1% | 1 | | Sep 2026 | Retargeting platforms | — | — | — | ## How is Taboola measured? Brandwave collects information about searches that people make online using Taboola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “taboola” ## Which native advertising platforms compete with Taboola? - [Nativo](/demand/global-en/brands/nativo): Head-to-head: /demand/global-en/compare/nativo-vs-taboola - [MGID](/demand/global-en/brands/mgid): Head-to-head: /demand/global-en/compare/mgid-vs-taboola - [Outbrain](/demand/global-en/brands/outbrain): Head-to-head: /demand/global-en/compare/outbrain-vs-taboola - [Revcontent](/demand/global-en/brands/revcontent): Head-to-head: /demand/global-en/compare/revcontent-vs-taboola - [Adblade](/demand/global-en/brands/adblade) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Taboola: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/taboola This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/taboola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.